Influencer Marketing - Assistant Manager (1-3 years, Mumbai)

About Company:

Exhibit Group owns a unique variety of ventures, our core entity being derived from the unison of Auto, Tech, Lifestyle and everything in between. Exhibit Magazine, owing to its unparalleled niche, is India’s prime-selling magazine and over the course of 18 years has always kept up a high standard across its platforms. We have established our name, through various Events and IPs, in the spheres of Technology, Automobiles, Fashion, Lifestyle – and are now one of the biggest names in the Influencer Marketing territory.

2020 was also a start of something new as BBC TopGear has been acquired by Exhibit Group for Indian territory – the world’s biggest motoring brand. TopGear needs no introduction. It is the most creative motoring magazine in the world, delivering world-class editorial and commercial content to a global audience of TopGear fans and motoring enthusiasts.

https://www.exhibit.co.in/

About the Role:

We are looking for a dynamic Assistant Manager – Influencer Marketing (Acquisitions & Planning) to strengthen our influencer marketing vertical. You will be responsible for identifying, onboarding, and managing influencer partnerships while building strategic plans that maximize campaign impact across platforms like Instagram, YouTube, and emerging digital touchpoints.

Key Responsibilities

Influencer Acquisitions

• Identify, research, and build a pipeline of relevant influencers across tech, auto, fashion, lifestyle, and pop culture domains.
• Negotiate deliverables, timelines, and commercials to onboard influencers under campaign or long-term retainership models.
• Maintain updated influencer records including metrics like engagement, reach, audience demographics, and content relevance.

Campaign Planning & Execution

• Assist in designing influencer marketing plans aligned with client briefs and campaign goals.
• Collaborate with the content and creative teams to develop platform-specific content calendars and influencer deliverables.
• Track campaign execution, ensuring timely deliveries and content quality checks.

Reporting & Optimization

• Collect, analyze, and report on campaign data, providing actionable insights for optimization.
• Coordinate with client servicing teams to present influencer impact reports with qualitative and quantitative performance metrics.

Stakeholder Management

• Act as a key point of contact for influencers, agencies, and internal teams.
• Maintain healthy relationships with top-tier influencers for recurring collaborations.

Requirements

• Bachelor’s Degree in Marketing, Media, Communication, or related fields.
• 1–3 years of experience in influencer marketing, preferably in media, digital agencies, or lifestyle brands.
• Strong understanding of influencer ecosystems on Instagram, YouTube, and other social media platforms.
• Excellent communication, negotiation, and relationship management skills.
• Data-driven mindset with the ability to derive insights from campaign performance metrics.
• Experience using influencer marketing tools/platforms is a plus.