Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Home
>
Jobs in Mumbai
>
Capgemini
>
Industry Marketing Lead

Job Expired: This job listing has expired.

Industry Marketing Lead

Capgemini

12 - 14 years

14 - 16 Lacs

Mumbai

Posted:9 months ago| Platform:

Apply

Skills Required

strategic marketing marketing strategy marketing campaigns campaigns marketing programs digital marketing searching linkedin abm sales demand generation marketing it marketing marketing initiatives b2b paid media portfolio marketing support fitting

Work Mode

Work from Office

Job Type

Full Time

Job Description

About The Role :

Analyze industry segment and account strategy, set up marketing plan working closely with the onshore marketing leads and industry, account teams to identify marketing tactics to provide proactive, structured, long-term strategic marketing support.

Understand the business plan and objectives and work closely to define a fitting marketing program to achieve their goals and grow their business.

Work with Industry Project Manager and project team to design end-to-end digital marketing campaign journeys and bring them to life in the way of focused multi-touch demand generation campaigns, utilizing various paid media platforms and display properties available in the marketplace for B2B businesses

Create, execute, and manage paid media campaigns across different channels, including but not limited to the display, search, paid social media (LinkedIn), and industry sites.

Provide offshore support and project management for various account initiatives such as ABM campaign strategy and development, Stakeholder Analysis Management, client microsite creation, Web services, offshore event support but not limited to these.

Lead pursuit marketing programs for large deals to help bid teams define their value proposition and strengthen it with fitting marketing tactics to increase the probability of winning.

Engage with businesses and offering management to ensure solid value propositions and effective marketing campaigns.

Work closely with the Industry Project Manager to oversee and organize events (virtual and in-person) that will make an impact to a target audience. Ensure events are successful and cost-effective, paying attention to budget and time constraints. Work closely with the Industry Project Manager to track, measure, and report on all account-based marketing activity based on Sales KPIs and successes.

Primary Skill

Responsible for analyzing the business requirements, working on marketing strategy, owning, and leading all marketing initiatives aligned to the sector in collaboration with Key Stakeholders (on-shore Marketing Lead (cluster lead), MU Lead (Head of Automotive in the Americas), Group Sector Marketing Lead, BU Marketing Lead, Subject Matter Experts, Portfolio leads and Account Executives).

Ensure the successful delivery key projects aligned to the above strategy and plan in conjunction with project managers, creative partners and other members of the extended marketing, sector ecosystem.

Secondary Skill

Manage, mentor the diverse team of resources, and keep them motivated to deliver on all the projects.

Ensure timely reporting of projects, escalation management and client satisfaction of services delivery.

Skills (competencies)

More Jobs at Capgemini

Data Scientist (Python, GenAI)

Pune, Mumbai, Bengaluru

6 - 9 yrs

INR 12 - 16 Lacs

Blue Prism Rpa Developer

Chennai, Pune, Mumbai (All Areas)

3 - 8 yrs

INR 5 - 15 Lacs

Java + Automation Architect

Navi Mumbai

11 - 15 yrs

INR 15 - 22 Lacs

VMware Admin

Pune

6 - 10 yrs

INR 4 - 8 Lacs

PYSPARK DEVELOPER

Pune

4 - 9 yrs

INR 4 - 7 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Digital Marketing Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

Capgemini

IT Services and IT Consulting

Paris France

Login to

Please Verify Your Phone or Email

Confirm Action

Industry Marketing Lead