Industry Marketing Lead

Role Overview: You will act as the Insurance marketing advisor to EMEA business and marketing stakeholders, defining and prioritizing marketing strategies aligned with vertical growth objectives. Your role will involve leading the development and execution of integrated marketing plans and client campaigns. Key Responsibilities: - Design and execute multi-geo multi-channel awareness and lead generation campaigns - Develop persona profiles and client segmentation strategies - Create and activate client journeys through research, messaging, and validation - Support regional Field Marketing team in effective local activation of integrated campaigns - Establish and track KPIs to measure campaign effectiveness and ROI Qualifications Required: - Deep understanding of business and technology trends in the Insurance industry - 10 years of experience in B2B marketing, preferably in technology services - Strong experience in using digital channels and platforms for awareness and demand gen activities - Proven success in integrated marketing strategies that deliver measurable outcomes - Experience of working in / with Partner ecosystem for marketing initiatives is an advantage Additional Details: The company is in the Pharmaceuticals industry with a focus on the Pharmaceutical functional area. The required education is a Bachelor's Degree. The job type is Full Time and Permanent. (Note: Job Code, Recruiter Name, and Key Skills have been omitted as they are not relevant to the job description),