12 years
0 Lacs
Posted:3 weeks ago|
Platform:
On-site
Full Time
Job Title - IMU Brand and Marketing Strategist Senior Manager Management Level : 06 – Senior Manager Location: NCR Must have skills: Strategic brand planning, content marketing, campaign development, stakeholder management, digital and social media strategy Good to have skills: Social commerce experience, data-driven marketing, performance marketing knowledge Job Summary: We are seeking a Senior Manager – Brand and Marketing Strategist to lead and shape strategic marketing initiatives across high-impact industry verticals. This role is ideal for someone passionate about storytelling, digital innovation, and data-informed branding. You’ll play a critical role in current and upcoming engagements, helping our clients achieve brand resonance, customer engagement, and commercial outcomes through smart marketing. Roles & Responsibilities: Lead end-to-end brand and content strategy for enterprise-level clients across sectors Drive the strategic vision for marketing campaigns—from insight generation to execution oversight. Develop data-backed personas, content frameworks, and go-to-market strategies tailored to each client's objectives. Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration. Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs. Contribute to pitch development and business growth through consultative engagement. Stay ahead of market trends, competitive insights, and new technologies including social commerce innovations. Professional & Technical Skills: Proven experience in developing brand positioning, messaging architecture, and integrated campaign strategies. Strong understanding of content marketing ecosystems (owned, earned, and paid media). Skilled in customer journey mapping, content lifecycle planning, and editorial governance. Proficiency in using analytics tools and performance data to refine marketing tactics. Strong storytelling, presentation, and communication skills Experience working in or with digital-first and agile environments Believes in the power of brands Additional Information: NA About Our Company | Accenture Experience: Minimum 12+ year(s) of experience is required Educational Qualification: Master’s degree in business administration (MBA) or post graduate degree in management (PGDM) from premier institutes preferred Show more Show less
Accenture in India
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