Implementation & Analytics Specialist

Implementation & Analytics Specialist_Full-Time_Remote

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1. Roles & Responsibilities – Client Use

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Purpose of the Role

This role supports the marketing and product functions by ensuring accurate analytics implementation, campaign tracking, and insightful reporting. The specialist will play a key role in enabling data-driven decision-making through robust tagging, QA, and measurement practices.

Key Responsibilities

• Support day-to-day analytics implementation tasks as part of ongoing BAU.
• Collaborate with product teams during new launches to ensure data readiness.
• Work closely with marketing teams to enable accurate tracking for campaigns.
• Perform rigorous QA of tracking implementations using GA4 and Segment.
• Support reporting needs through dashboard configuration and ad hoc data pulls.
• Assist in identifying data gaps and help surface actionable insights.
• Ensure alignment of tagging strategy across stakeholders and platforms.

Required Skills & Competencies

• Proven expertise in GA4 implementation and tag validation processes.
• Working knowledge of Segment.io for event tracking and data routing.
• Strong understanding of marketing measurement and user behavior analytics.
• High attention to detail with a structured QA mindset.
• Ability to collaborate effectively with external product and marketing teams.
• Strong communication and documentation skills.

Experience:

Minimum 5 years in a digital analytics or implementation role.

Stakeholder Collaboration

Direct interaction with external teams, including marketing and product functions across client-side stakeholders.

Role:

Experience Level:

Location: [Insert if relevant]

Job Summary

We are looking for a skilled Implementation & Analytics Specialist to support marketing and product teams in setting up, validating, and maintaining analytics infrastructure. The ideal candidate will have deep technical knowledge of GA4 and Segment.io, a strong QA discipline, and the ability to generate meaningful reports and insights from digital data.

Key Responsibilities

• Handle day-to-day BAU implementation and QA tasks.
• Support new product launches with complete analytics setup.
• Partner with marketing teams to ensure campaign tagging and reporting are in place.
• Execute analytics QA using tools and browser-based debugging methods.
• Configure dashboards and conduct ad hoc analysis to support business teams.
• Maintain documentation and best practices for implementation and tracking governance.

Skills & Qualifications

• 5+ years in web/digital analytics implementation and reporting.
• Hands-on experience with GA4 event setup, custom dimensions, and reporting logic.
• Strong working knowledge of Segment.io and data pipeline configuration.
• Familiarity with tag management platforms (GTM, Adobe Launch, etc.) is a plus.
• Excellent QA habits and a detail-oriented mindset.
• Ability to work independently and manage cross-functional collaboration.

Technology Platforms & Tools

• Google Analytics 4 (GA4)
• Segment.io
• Optional: Google Tag Manager, Excel/Sheets, Chrome DevTools

Suggested Search Keywords

Digital Implementation Specialist, GA4 Implementation, Segment.io Analyst, Analytics QA, Web Analytics Consultant, Marketing Data Analyst, Product Analytics, Event Tracking Specialist, Digital Tagging Expert