IMG Product Marketing Analyst

Responsibilities

• Support product marketing initiatives as directed by the manager
• Assignments will include competitive analysis, pricing analysis, and drafting of market equations
• Assist the manager in guiding and coordinating local product actions and market equations through the approval process
• Support the manager in developing & obtaining consensus within MS&S:
• Nameplate Brand Positioning: Target customers, Product Benefits, Personality/Image, Pricing Strategy
• Identifying regional markets where new products will be sold, including the integration of regional market wants into program assumptions.
• Detailed order guide with feature mixes by market.
• Future vehicle product needs and customer requirements, including use of Ford Global research tools.
• Market equation development, including market commitments to appropriate volume and revenue.
• Proactively support ongoing profit improvement and complexity reduction efforts.
• Responsible for being the single point of contact for mix, rates, volumes, sales, order guides, and PDLs for the product.
• Lead or support special market or product studies as necessary.
  

Qualifications

Education Qualification

No. of Years of Experience

Professional Exposure

(Technical Skills)

Preferred Previous Experiences

Functional Skills

• Strong data analytical skills – ability to translate verbal requests into data queries
• Solid ability to think strategically and link the data with strategy
• Ability to present data in a form that tells the story and the meaning behind it.
  

Behavioral Skills

• Ability to work within a diverse (culturally, functionally & geographically) environment
• Good collaborator who can seamlessly switch between lone analytical work to team collaboration
• Strong communicator, verbal and written, particularly when presenting ideas and conclusions
• Comfortable working in often ambiguous situations and actively works to bring clarity and order to information from disparate sources
• Can work with limited supervision and proactively drives assignments and required reviews with other teams and management.
  

Special Knowledge/Skills Required

Any Others