Job
Description
Skill required: Delivery - Digital Analytics
Designation: IF Decision Sci Practitioner Assoc Mgr
Qualifications:Any Graduation/Master of Business Administration
Years of Experience:10 to 14 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Songall powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do Were Accenture Marketing Operations. Were the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations.Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our clients business while accelerating time-to-market and operating efficiently at scale.We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses.Digital analytics are quantitative measurements of the performance of online content, including advertising campaigns, social media, and websites.
What are we looking for Hands on knowledge of GA4 / Adobe analytics / LookerIntermediate to Expert knowledge of excelProven experience in marketing analytics, insights generation, or a similar activityStrong problem-solving skills and attention to detailGood communication skills with ability to manage client-facing responsibilitiesAbility to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decisionAbility to work with and lead mid to large teams and able to work with multiple stakeholders E.g. delivery leads, clients and operational excellence teamsAbility to analyze data to generate meaningful insights to answer key business questionsAbility and experience in storytelling with data and creating a coherent story to answer business questionsDeep experience in storytelling using PowerPointDeep understanding of Marketing and ecommerce KPIsAssess Ad hoc / on-demand analyses and insights requirements, create project prioritization delivery plansLiaise with onshore and in-market analytics leads for project plan executionExperience with PythonExperience in CPG, Retail, BeautyPrevious experience of BI tools (e.g. Looker or Tableau or Power BI)
Roles and Responsibilities: Analyze eCommerce and website data from various sources to identify key insights and trendsTransform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, and data-driven business decisionsIn this role you are required to do analysis and solving of moderately complex problemsTypically creates new solutions, leveraging and, where needed, adapting existing methods and proceduresThe person requires understanding of the strategic direction set by senior management as it relates to team goalsPrimary upward interaction is with direct supervisor or team leadsGenerally, interacts with peers and/or management levels at a client and/or within AccentureThe person should require minimal guidance when determining methods and procedures on new assignmentsDecisions often impact the team in which they reside and occasionally impact other teamsIndividual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture
QualificationAny Graduation,Master of Business Administration
