I&F Decision Sci Practitioner Assoc Mgr

 About The Role  

Skill required: Delivery - Digital Analytics

Designation: I&F Decision Sci Practitioner Assoc Mgr

Qualifications:Any Graduation

Years of Experience:10 to 14 years
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song?? all powered by the world??s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song?? all powered by the world??s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.Digital analytics are quantitative measurements of the performance of online content, including advertising campaigns, social media, and websites.

What are we looking for? ?¢ Significant experience in SEM analytics or measurement roles, with strong knowledge of platform capabilities (Google Ads, SA360, DV360, Analytics 360, Microsoft Advertising)?¢ Strong experience and aptitude in digital analytics and reporting on traffic, user journeys, engagement and conversions?¢ Ability to understand and apply measurement frameworks, validate data, and communicate integration requirements?¢ Excellent problem-solving and documentation skills, with the ability to collaborate across teams and provide clear recommendations for process improvement?¢ Proven track record of delivering strong outcomes by engaging with senior stakeholders?¢ Strong leadership skills and experience in leading a team of digital analytics professionals?¢ Good experience in SEM, SEO tools and reporting?¢ Familiarity with GEO and tools such as Profound or Adobe LLM Optimizer

Roles and Responsibilities: ?¢ Operationalize and refine the SEM and SEO measurement framework as defined by the onshore team?¢ Ensure accurate implementation of KPIs, attribution models, and success metrics across platforms. Collaborate with analytics, reporting, and regional teams to validate data integrity and support dashboard development using available data?¢. Identify and communicate gaps in data availability or platform integration. Identify limitations in tools and processes and recommend improvements to enhance measurement and reporting effectiveness?¢ Act as the primary authority on measurement standards and ensure they support actionable insights for leadership
 Qualification Any Graduation