Health & Life Sciences Industry Marketing Manager

ABOUT THE ROLE 

HLS Industry Marketing Manager 

We seek a marketing leader who can drive commercialization strategy by designing and executing integrated programs that enhance relevance, expand market access, and deliver measurable value across multiple service lines within the Healthcare and Life Sciences industry. The ideal candidate will champion best-in-class marketing strategies, foster collaboration across global teams, and drive impactful programs that position Cyient as a leader in the HLS space.   

Core Responsibilities: 

• Lead the design and execution of service line and solutions marketing strategies and programs aimed at delivering impact across the sales funnel, from pipeline creation to conversion 

• Collaborate with business line, pre sales, sales teams and marketing, to understand our existing customer base, buyer journeys, the value proposition, competitive environment, and service or solution differentiation to target customers and prospects  

• Plan and leverage industry events, large deals support programs (marketing efforts), digital marketing and ABM programs  

• Create and launch content-led thought leadership programs to create brand awareness and demand generation  

• Utilize market research and competitive analysis to understand industry trends and competitive positioning in order to develop marketing strategies and programs 

• Utilize data analytics to enhance customer segmentation and establish metrics to evaluate and track existing and new programs 

• Report marketing related KPI’s and data for the Healthcare and Life Sciences.  

• Contribute and provide insight into initiatives and programs led and executed by other teams (e.g., key account planning and analyst engagement) 

Educational Qualification & Experience  

• Bachelor's degree in Engineering;  ideally MBA in Marketing, Strategy, or Business Management  

• 7+ years of b2b marketing or product experience in related technology, industry, or manufacturing sector, with demonstrated capability in product, service, or solution commercialization 

You will have an edge above the rest if you have the following:  

• Strong business acumen and understanding of account-based marketing and content marketing in an international b2b environment 

• Proven track-record in successful planning and execution of digital marketing programs 

• Excellent story telling capability 

• Proven ability to write thought leadership pieces, blog posts- and enablement  

• Strong multi-tasking skills; comfortable working on multiple projects  

• Collaborative and able to manage internal and external relationships and execute programs effectively across functions and geographies 

• Strong communication skills, both written (PowerPoint, Word) and verbal English  

• Ability to work in a fast pace environment and willingness to do both strategic and tactical tasks, travel as required to engage with business partners or customers