Head - Sales & Marketing

Role & responsibilities

Sales & Business Development

• Drive sales and revenue for:
• Residential retreats and spiritual immersions
• Wellness and transformation memberships
• Customized corporate wellness programs
• Build and manage strong client relationships with HNIs, CXOs, and wellness-conscious communities.
• Lead sales planning, pricing strategies, and conversion analytics.

Marketing & Brand Strategy

• Design and execute integrated marketing campaigns across digital, print, events, and partnerships.
• Establish and evolve AUMs premium brand positioning across India and international wellness markets.
• Create marketing calendars, content briefs, and engagement strategies that align with AUMs ethos.

Digital & Community Engagement

• Oversee digital strategy, including website optimization, SEO, performance marketing, and email campaigns.
• Manage and grow AUM’s presence on social media platforms (Instagram, YouTube, LinkedIn, etc.).
• Build a loyal digital community through authentic storytelling and value-driven content.

Public Relations & Partnerships

• Manage PR agencies and develop media strategies for editorial coverage and thought leadership.
• Build brand collaborations with luxury, spiritual, and lifestyle brands aligned with AUM’s values.
• Forge partnerships with corporate wellness heads, yoga teachers, influencers, resorts, and retreat platforms.

Corporate Wellness & Institutional Sales

• Develop tailored wellness offerings for corporations and institutions.
• Lead outreach to HR and leadership development departments for workshops, retreats, and transformation programs.
• Ensure a high-quality experience delivery and measurable value to corporate clients.

Team Leadership

• Manage and mentor a team of 5 across digital marketing, content, sales, and events.
• Set KPIs, review performance, and foster a mission-driven team culture.
• Drive a feedback-oriented, agile, and collaborative work environment.

Preferred candidate profile

• 10–15 years of experience in Sales & Marketing, with at least 5 years in a leadership role.
• Industry background in:
• Wellness, Spiritual Retreats, or Yoga Institutions
• Premium Lifestyle, Hospitality, or Experiential Travel
• Corporate Wellness or Leadership Coaching Programs
• Proven ability to:
• Sell high-value services to HNI and corporate clients
• Build and manage digital and physical sales funnels
• Manage integrated campaigns and performance metrics
• Drive high-touch customer relationship strategies
• Experience in managing PR/media agencies, brand storytelling, and premium positioning.
• Strong network among decision-makers, lifestyle brands, and wellness practitioners.
• Passion or active interest in spiritual or wellness ecosystems is a strong advantage.