Head of Visual Merchandising

Role & responsibilities

1. VM Strategy & Brand Experience

• Define and execute the visual merchandising vision aligned with Lenskarts brand identity and retail strategy.
• Build and maintain a unified & premium look across all stores (India & global).
• Lead the evolution of VM guidelines, store layouts, product display standards, and signage systems.

2. Retail & Omni-Channel Experience

• Create cohesive visual experiences across online, offline, and experiential retail touchpoints.
• Partner with Retail, Design, Product, and Marketing teams to translate campaigns into in-store visual stories.

3. Store Execution & Compliance

• Drive flawless VM execution across all storesnew openings, remodels, and seasonal refreshes.
• Build frameworks for store audits, VM health scores, and continuous improvement.
• Establish SOPs and quality standards for fixtures, lighting, product displays, and window concepts.

4. Team Leadership

• Lead and mentor a high-performing VM team including designers, zonal VM leads, and field execution teams.
• Build strong capability and processes for scaling VM rapidly across markets.

5. Campaign & Product Launch Visualisation

• Lead visual strategy for new product rollouts, brand campaigns, and festive/seasonal activations.
• Develop creative concepts to boost store traffic, engagement, and conversion.

6. Vendor & Fixture Management

• Manage relationships with VM vendors, production houses, and design partners.
• Drive cost optimization without compromising brand aesthetics or execution standards.

7. Data-led Improvements

• Use store performance data, customer insights, and VM analytics to improve display strategies.
• Understand store-level conversion drivers and influence business outcomes through better VM.

Preferred candidate profile

• Bachelors or Masters degree in Visual Merchandising, Design, Fashion
• Communication, Retail Management, or related fields.
• 10 to 15 years of experience in visual merchandising, with at least 5 years in a leadership role.
• Experience managing VM for a large-format or multi-location retail network is preferred.
• Prior experience in eyewear, fashion, lifestyle, or premium retail is a plus.
• Strong sense of design aesthetics, visual storytelling, and brand expression.
• Expertise in retail VM for multi-store formats (preferably in fashion, lifestyle, or eyewear).
• Ability to blend creativity with commercial thinking.
• Strong leadership and project management skills.
• Excellent collaboration with cross-functional teams.
• Ability to scale programs in a fast-paced, high-growth environment.