Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Jobs

Interviews

Home
>
Jobs in Bengaluru
>
Laundryheap Limited
>
Head of Retention Marketing

Head of Retention Marketing

Laundryheap Limited

8 - 12 years

25 - 30 Lacs

Bengaluru

Posted:1 day ago| Platform:

Apply

Skills Required

Customer life cycle management CRM strategy Usage HP data protector Customer retention SMS Customer engagement Analytics CRM Testing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Laundryheap is a global on-demand laundry and dry cleaning service operating across 14 markets, including the UK, the US, and the Middle East. We are a fast-growing, tech-led scale-up offering on-demand laundry & dry cleaning services via web and app to consumers in the cities we service.

About the role

We re looking for a strategic, data-driven Head of Retention Marketing to lead our global customer retention efforts. You will be responsible for improving customer engagement, increasing lifetime value and driving frequency through lifecycle marketing, loyalty programmes, as well as behaviour-led or predictive-led communications across channels including email, push, SMS, in-app and WhatsApp. Reporting into the CMO, you will lead a small but growing team, starting with our Customer Lifecycle Manager, and work cross-functionally with brand and performance marketing, product and customer success.

Key Responsibilities

Evolve & own CRM strategy to drive customer retention, engagement and lifetime value
Test and scale new messaging and channels for customer lifecycle management
Lead on the design and work with Product on the delivery of a global loyalty programme, with clear business goals and test-and-learn roadmap
Manage and mentor the Customer Lifecycle Manager, setting clear KPIs and fostering a culture of experimentation
Build and optimise customer lifecycle journeys
Develop audience segmentation strategies based on behavioural, demographic and transactional data
Define and track CRM performance metrics, regularly reporting impact and insights to the wider business
Partner with product and data teams to ensure robust CRM data infrastructure
Collaborate with content and brand teams to ensure campaigns are engaging, on-brand and customer-centric
Champion CRM and retention to the business, making a case where needed for investment and focus in this area
Work with the wider marketing team and analytics to build data sharing loops across CRM and acquisition channels
Stay ahead of trends in retention marketing, personalisation, and customer data usage
Ensure compliance with data protection laws and privacy best practices in all Laundryheap s markets
Lead on localisation of campaigns for different languages

Required Skills & Experience

8 12 years experience in CRM and retention marketing roles, ideally in high-growth, consumer businesses
Strong understanding of customer lifecycle marketing, loyalty programmes, and behavioural or predictive targeting
Hands-on experience with enterprise CRM platforms such as Braze, Iterable or similar
Proven track record of improving retention metrics and driving customer loyalty
Skilled in turning data into actionable insights, with strong grasp of lifecycle KPIs & cohort analysis
Experience managing and developing marketing talent
Ability to work cross-functionally and communicate clearly with technical and non-technical stakeholders
Comfortable working in a fast-paced, test-and-learn environment
Global or multi-market experience is a plus

Work Schedule:

Mon- Fri: 5-day workweek.
UK shift: 9-hour (8 working hours + 1-hour break)
Office-based role in Bengaluru

More Jobs at Laundryheap Limited

Senior Associate - Driver Operations - US Voice Process

Bengaluru

3 - 6 yrs

INR 4 - 7 Lacs

Associate Lead- Customer Success Management

Bengaluru

6.0 - 8.0 yrs

INR 8 - 12 Lacs

Customer Service Associate - Social Media

Bengaluru

3.0 - 8.0 yrs

INR 5 - 10 Lacs

Senior Associate - Driver Operations - US Voice Process

Bengaluru

3.0 - 8.0 yrs

INR 1 - 4 Lacs

Chat Support Associate - Logistics

Bengaluru

3.0 - 5.0 yrs

INR 1 - 4 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

Laundryheap Limited

Consumer Services

London Andover

Login to

Please Verify Your Phone or Email

Confirm Action

Search

Profile

Upskill and Grow with AI

Head of Retention Marketing