Head of Offline Expansion & Retail Development

Career Opportunity

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Head of Offline Expansion & Retail Development

What you will be doing:

Job Objective

To spearhead the offline retail expansion of Aldeno from scratch, by creating a scalable and profitable store network across key geographies in India. The role demands building and leading a high-performance team, establishing operational excellence, and achieving growth targets aligned with Aldeno’s strategic goal of scaling to ₹1000 Cr by next decade.

Duties/ Responsibilities

1. Strategy & Expansion Planning

• Develop Aldeno’s offline retail roadmap (flagship stores, exclusive brand outlets, shop-in-shops, and franchise opportunities).
• Conduct market research to identify high-potential cities, locations, and retail formats.
• Define KPIs and growth milestones for offline channels aligned with overall business targets.

2. Team Building & Leadership

• Hire, train, and lead a multidisciplinary retail team (operations, sales, VM, supply chain, HR for retail).
• Foster a culture of accountability, performance, and brand-first thinking.
• Create succession pipelines and internal training modules for store managers and frontline staff.

3. Retail Operations & Customer Experience

• Establish SOPs for store operations, VM, and service standards to ensure premium/luxury positioning.
• Implement Omnichannel integration between online and offline platforms.
• Drive customer-centric initiatives to deliver differentiated in-store experiences.

4. Financial & Growth Accountability

• Deliver revenue, profitability, and EBITDA targets for the offline channel.
• Optimize CAPEX/OPEX for store rollouts with clear ROI models.
• Manage store P&L and ensure healthy inventory turns.

5. Brand & Community Building

• Align retail expansion with Aldeno’s brand ethos (bridge-to-luxury positioning).
• Build retail activations, partnerships, and community engagement programs in offline spaces.
• Ensure brand consistency across touchpoints.

6. Cross-Functional Collaboration

• Work closely with design, merchandising, supply chain, and marketing to align offline strategy with brand growth.
• Coordinate with digital/e-commerce team for integrated campaigns and promotions.

Skills, Experience & Qualifications

• Launch and stabilize the first few Aldeno offline stores/SIS in strategic metro locations.
• Build a retail team of 20–30 people across store ops, sales, and VM.
• Achieve offline sales contribution of 20–25% of total brand revenue by Year 2.
• Establish SOPs for retail excellence and roll out scalable expansion model.
• Ensure offline channel achieves EBITDA breakeven within 18–24 months.

Location

Closing Date:

Management reserves the right to call only the best candidates for an interview. If you have not received any communication after the deadline, feel free to call us for any query.