Head of Marketing (PSS07827)

About The Company

• Review and refine the existing brand positioning and communication framework.
• Enhance traveler communication across all stages of the customer lifecycle.
• Define and implement in-bus branding and messaging strategies.
• Identify and expand external channels, locations, and touchpoints for brand visibility.
• Develop and track metrics to measure, monitor, and improve business performance.
• Collaborate closely with sales, promotions, channel partners, and business teams to ensure alignment.
• Drive initiatives that reinforce the brand’s premium positioning in the inter-city mobility market.
• Apply a quantitative and analytical approach to marketing strategy and execution.
• Contribute to operational excellence by integrating marketing insights with on-ground realities.
• Champion customer understanding and market validation through direct engagement and research.
  

Required Experience & Qualifications

• Education: Top-tier educational background is a distinct plus.
• Experience: 5–10 years with a leading consumer brand in India.
• Leadership: Reports directly to the founders; works cross-functionally with sales, promotions, and business teams.
• Technical Expertise: Strong marketing skills with a quantitative bent of mind; ability to operate in an operationally intensive business environment.
• Soft Skills: Strategic thinker, analytical, hands-on, and willing to challenge assumptions; keen learner committed to long-term impact.
  

• Lead brand strategy for a premium, technology-driven mobility leader in India.
• Directly influence business growth and customer experience across multiple states.
• Collaborate closely with founders and senior leadership on high-impact initiatives.
• Shape a fast-scaling brand targeting a dynamic, tech-savvy consumer base.
• Competitive compensation of INR 45L–60L p.a. plus ESOPs, with a base in Noida.
• Opportunity to build innovative marketing strategies for an unsolved problem in the Indian travel ecosystem.