Head of Marketing (Luxury Products)

The Smart Fellowship is an offline workplace simulation that scouts, assesses, and trains smart talent on behalf of 100+ companies. Our focus is on finding talent who, along with their technical skills, also can apply in-demand workplace skills like critical thinking, creative problem solving, emotional intelligence, and GenAI tools.

Our Client has appointed us to identify and hire a Head of Marketing

Short description of company: The Company is one of India’s most respected luxury diamond brands.

Company’s vision: To set the global benchmark for brilliance and integrity in diamond craftsmanship, where precision, transparency, and timeless beauty define every stone.

The best part about this role:

• You get to shape and scale a premium diamond brand, defining its voice, presence, and emotional appeal.
• You’ll lead high-impact marketing initiatives with full ownership, directly influencing growth, loyalty, and brand perception.
• If you’re selected, the company will also fully sponsor your participation in The Smart Fellowship - a 40-hour, simulation-based training that’s helped 50,000+ professionals build essential skills for career success - like creative problem-solving, workplace communication, critical thinking, and using GenAI tools at work.

Salary range: Upto 15 LPA

Location: Mumbai (Work from Office)

Working days: Monday to Saturday

Meet Your Manager: You will work directly with the Founder, a seasoned entrepreneur with a passion for craftsmanship and innovation. Known for their attention to detail and commitment to excellence, they value proactive problem-solving and collaborative teamwork.

You will be responsible for these Key Responsibility Areas (KRAs):

• Client Behaviour & Preferences: Coordinate with the sales team to analyze client preferences and buying patterns, stay updated on popular designs and seasonal trends, and compare brand positioning with competitors. Use insights to predict market trends and inform future collection designs.
• Branding & Marketing: Understand current brand messaging and align it with short- and long-term growth visions. Create and implement approved strategies to enhance brand presence through collaborations, events, and luxury-focused promotions. Stay informed about luxury market trends and consumer hotspots for campaign planning.
• New Collection/Product Launches: Assist in the positioning, naming, and audience targeting of new collections. Coordinate internal and external teams to develop marketing materials and execute comprehensive launch plans across digital, offline, and event platforms, ensuring timely and effective rollout.
• Existing Products & Collections: Collaborate with sales to evaluate relevance and demand of current offerings, and recommend updates or new marketing approaches based on market sentiment.
• Client Engagement & Loyalty: Develop and execute approved strategies to enhance existing client relationships through customized activities and loyalty-building initiatives.
• New Client Acquisition: Propose and implement strategies to broaden brand reach among untapped luxury consumers, leveraging current clientele and networks to generate interest and attract new customers.
• Performance Monitoring & Footfall: Track and analyze consumer response to campaigns, adjusting strategies as needed. Drive marketing initiatives that boost store footfall and exclusive appointment bookings.
• Team Management: Lead and manage a small team of 3–4 members, ensuring clear communication, efficient execution, and alignment with overall marketing goals.
• Travel & Coordination: Travel as required to support business and marketing efforts across locations.

Your Key Performance Indicators (KPIs):

• Growth in Qualified Footfall & Client Acquisition: Percentage increase in store visits and exclusive appointments from new and existing luxury clients.
• Campaign Effectiveness & Engagement: Performance of marketing initiatives measured through engagement rates, ROI from events/collaborations, and brand visibility across channels (digital, print, in-store).
• Product Performance & Launch Success: Sales and feedback metrics post new collection launches; relevance and impact of marketing strategies on existing product lines.

Who We're Looking For

• Proactive, detail-oriented, and imaginative with a strong presence of mind.
• Flexible, fast learner, and capable of handling multiple responsibilities.
• Minimum 8-10 years of experience in marketing and brand building; experience in the luxury or premium segment is a strong advantage
• Diploma / Degree in Luxury Marketing / Branding (Preferred But Not Mandatory)
• Experienced in the luxury industry with a proven track record of enhancing brand visibility.
• Well-versed in digital, print, and event marketing, and up to date with evolving luxury marketing trends.
• Effective communicator who can prioritize and work independently in a fast-paced environment.
• Open to travel as per business needs.

Job Type: Full-time

Pay: Up to ₹1,500,000.00 per year

Schedule:

• Day shift

Application Question(s):

• Current CTC ?
• Expected CTC?
• Notice Period?

Experience:

• Digital marketing: 6 years (Required)
• Brand Manager: 6 years (Required)

Location:

• Mumbai, Maharashtra (Required)

Work Location: In person