Head of Marketing – IPs & Special Projects

About Condé Nast

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video, and social platforms. Condé Nast is renowned for provocative, influential, award-winning content-across brands, across platforms, and across continents.Condé Nast India is dedicated to producing high-quality, compelling content that connects with India’s most influential audiences. A leader within the market, Condé Nast India produces the premium titles Vogue, GQ, Condé Nast Traveller, and Architectural Digest (AD).

About the Role:

Head of Marketing – IPs & Special Projects

Key Responsibilities:

Integrated Marketing Strategy:

• Develop and lead end-to-end offline and digital marketing plans for marquee IPs (Vogue, GQ, AD, CNT) and bespoke special projects—with a focus on reach, impact, and luxury alignment.

Targeted Communication & Amplification:

• Build efficient communication strategies in collaboration with ad ops, content, and distribution teams to ensure campaigns reach the right audiences across paid, owned, and earned platforms.

Influencer & Creator-Led Marketing:

• Identify and engage credible luxury influencers and creators to amplify IPs across social and experiential platforms, ensuring relevance and authenticity.

Campaign Efficiency & Reporting:

• Drive measurable outcomes through structured marketing calendars, KPI tracking, and performance-based optimizations.

Cross-Functional Collaboration:

• Partner with editorial, brand solutions, creative, digital, and external agency teams to bring marketing strategies to life across formats and touchpoints.

Luxury Insight & Market Understanding:

• Use market intelligence and luxury consumer insights to inform positioning, messaging, and targeting across campaigns.

AI-Enhanced Productivity:

• Demonstrate openness to using AI-based tools for improving workflows, content generation, targeting strategies, and campaign reporting.

Asset Creation Oversight:

• Guide the creation of compelling communication assets—from decks and media creatives to newsletters and social campaigns—with a strong brand lens.

Skills & Experience:

• 12-15 years of experience in marketing, ideally in luxury media, premium brands, or high-end digital environments.
• Proven experience in integrated marketing across offline events, digital platforms, influencer marketing, and content-driven campaigns.
• Excellent written and spoken communication skills.
• Deep understanding of audience segmentation, paid media strategy, and brand amplification.
• Experience collaborating with ad ops, performance marketing, and editorial teams.
• Strong aesthetic sensibility with an appreciation for luxury culture, fashion, travel, and design.
• Comfortable using AI-based tools to enhance efficiency and creativity in marketing workflows.
• Data-driven mindset with comfort working across dashboards, performance tools, and reporting formats.

Ideal Candidate:

You are a structured marketer with a flair for storytelling, a passion for luxury, and a keen sense of how to amplify ideas across offline and online platforms. You are collaborative, articulate, and ready to use technology—including AI—to enhance output and precision. You thrive in a dynamic, creative environment and are excited to shape the voice of some of India’s most iconic media IPs.

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