Head of Marketing - B2B Tech Products

MANDATORY CRITERIA
We are looking for core experience in B2B Product Marketing. THE ROLEWe are seeking an experienced Head of Marketing to lead and scale the marketing function for a high-growth B2B Software Organisation. The ideal candidate will bring in 15+ years of experience in B2B marketing leadership, with strong expertise in Enterprise Technology Markets and a proven record of driving Brand Growth, Product Positioning, and Market Differentiation. This is a strategic role requiring a balance of Market Insight, Product Marketing expertise, and Leadership Capability.Span of Control: Create Marketing Roadmap for a B2B Product Organisation and own its executionQualification: MBA in MarketingExperience 10-15 years in B2B marketing, with at least 5 years in a leadership role.Designation: Vice PresidentLocation: Thane Reporting to: COOJOB RESPONSIBILITIESProduct Marketing- Lead market intelligence, competitive analysis, and customer insights to guide positioning and differentiation.- Develop and maintain clear product messaging and value propositions tailored to enterprise buyers.- Partner with product management to define go-to-market strategies, launch plans, and sales enablement tools.- Create compelling collateral, case studies, and solution briefs that articulate business value and outcomes.Brand & Communication- Shape and strengthen the companys brand narrative and positioning in target markets.- Lead corporate communications, PR, analyst relations, and industry event participation.- Champion content marketing initiatives such as whitepapers, webinars, and thought leadership programs.Strategic Leadership- Define and execute the end-to-end marketing strategy aligned with business growth objectives.- Position the company as a category leader in the B2B software space through brand building and thought leadership.- Partner with executive leadership to ensure marketing priorities are aligned with sales, product, and customer success goals.Demand Generation & Growth- Drive pipeline growth through integrated campaigns, events, partnerships, and account-based marketing.- Collaborate closely with sales to ensure lead quality, conversion, and ROI.- Establish and track KPIs for campaign performance and customer acquisition.Team Leadership- Build, mentor, and manage a high-performing marketing team spanning product marketing, demand generation, and communications.- Foster a culture of accountability, creativity, and cross-functional collaboration.- Manage relationships with external agencies and ecosystem partners.CANDIDATE PROFILEExperience and Competencies- 10-15 years of experience in B2B marketing, with at least 5 years in a leadership role.- Strong background in product marketing and go-to-market execution for enterprise software/SaaS.- Demonstrated success in brand building, demand generation, and sales enablement.- Track record of working closely with product and sales leaders to drive measurable impact.- Excellent leadership, communication, and stakeholder management skills.- MBA/PGDM in Marketing, Business, or related field (preferred).