We are seeking a dynamic and visionary Senior Director of Product Marketing to lead the product positioning, go-to-market strategy, and narrative building for our suite of customer engagement solutions. As the Senior Director of Product Marketing, you will be the bridge between product management, sales, marketing, and customer success driving strategic growth initiatives and enabling product-market fit for new and existing solutions.
You will oversee a high-performing team responsible for crafting messaging, enabling sales, analyzing the competitive landscape, and ensuring our platform resonates with enterprise buyers globally.

Key Responsibilities:

* Product Positioning & Messaging

- Own and refine the overall product narrative aligned with the company s mission and vision.

- Develop differentiated messaging frameworks and value propositions tailored to enterprise audiences across verticals (e.g., BFSI, eCommerce, OTT, Telecom, etc.).

- Ensure consistency across all touchpoints website, campaigns, collateral, PR, analyst relations.

* Go-to-Market Strategy (GTM)

- Collaborate with Product, Sales, and Customer Success to build launch plans for new features, products, and strategic initiatives.

Define GTM success metrics, orchestrate cross-functional execution, and iterate based on market feedback.

* Competitive Intelligence

- Own market and competitor research to deeply understand the customer engagement landscape.

- Deliver ongoing analysis, battle cards, and win/loss insights to sharpen GTM execution and product roadmap alignment.

* Sales & Field Enablement

- Partner with revenue teams to create impactful sales collateral, pitch decks, demo narratives, and objection handling frameworks.

- Lead the development of training programs and onboarding materials for BDRs, AEs, and partner channels.

* Customer & Market Insights

- Drive customer advocacy programs across case studies, testimonials, customer review and reference program

- Drive customer advisory boards, in-depth interviews, and surveys to uncover trends, needs, and opportunities.

- Leverage data and insights to influence product strategy and marketing programs.

* Analyst and Influencer Relations

- Build strong relationships with industry analysts (e.g., Gartner, Forrester, G2) to influence market perception and secure strategic placements in key reports.

What We re Looking For

Must Have:

- 12+ years in B2B enterprise software marketing, specifically in a product marketing leadership role is a must

- Deep understanding of customer engagement, martech, or adjacent SaaS categories.

- Proven track record of launching enterprise-grade products and leading strategic GTM initiatives.

- Exceptional storytelling, communication, and executive presence.

- Strong analytical skills with a data-driven mindset.

- Experience leading, mentoring, and scaling a global product marketing team.

- MBA from a tier 1 B-school or equivalent experience preferred.

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Senior Director - Product Marketing