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Tailorworks Private Limited logo

Head of Marketing and Brand Strategist

8 - 12 years

0 Lacs

New Delhi Delhi India

Posted:2 days ago| Platform: Linkedin logo

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Skills Required

marketing positioning leadership drive strategies analyze content storytelling visual branding strategy communication management vision collaborative design

Work Mode

On-site

Job Type

Full Time

Job Description

Head of Marketing & Brand Strategist

 

Responsibilities

  • Develop and execute brand strategies to strengthen positioning in premium/luxury markets.
  • Lead integrated marketing campaigns to drive awareness and customer engagement.
  • Analyze market trends, competitor strategies, and consumer behavior to identify growth opportunities.
  • Build partnerships, collaborations, and events that enhance brand visibility.
  • Guide content creation, storytelling, and visual branding to maintain consistency.
  • Manage marketing budgets, track ROI, and optimize performance.
  • Mentor and lead the marketing team to deliver innovative campaigns.


Qualifications

  • 8-12 years of experience in marketing, brand strategy, or communication, preferably in premium or luxury fashion.
  • Proven track record of building brands and delivering measurable business growth.
  • Strong understanding of digital marketing, PR, ATL/BTL, influencer marketing, and experiential branding.
  • Excellent leadership, communication, and stakeholder management skills.
  • Creative mindset with the ability to translate vision into execution.


What We Offer

  • Opportunity to

    lead brand transformation and global expansion.

  • Creative freedom

    with measurable impact on company growth.
  • A collaborative, design-driven environment in the luxury fashion space.


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