Lead the charge in revolutionizing education for homeschool families by crafting a growth strategy that truly resonates. If you're passionate about spearheading plans and executing them with finesse, this is your opportunity.Join Alpha Anywhere, an edtech innovator focused on 2 Hour Learning. Our mission is to empower students to master core subjects in two hours daily through AI-driven learning, offering parents transparency and freeing up kids for life skills and hobbies. Your mission: transform this vision into a trustworthy brand that parents rely on, and establish a self-sustaining growth pipeline.As the architect of campaigns, content, partnerships, and the marketing roadmap, you'll collaborate with the C-suite, set ambitious goals, and achieve them. You'll craft compelling messages, open new channels, assess performance, and capitalize on successes. If you're eager to innovate and drive rapid growth, let's connect.
What You Will Be Doing
- Designing and executing multi-channel campaigns (email, social, paid, affiliate/community) with clear KPIs and lead acquisition targets.
- Developing and curating impactful content (blogs, emails, guides, social media) to guide parents from awareness to enrollment.
- Establishing and expanding affiliate and parent-ambassador programs to consistently generate qualified leads.
- Managing the quarterly marketing calendar, objectives, and KPI framework, while reporting on outcomes and enhancements.
- Evaluating channel effectiveness, experimenting with messaging/offers, and optimizing ROI each cycle.
What You Won’t Be Doing
- Adopting outdated strategies or waiting for lengthy approval processes.
- Pursuing superficial metrics instead of focusing on qualified lead growth.
- Operating within a large team with excessive handoffs. You'll be responsible for both strategy and execution.
- Creating generic content that doesn't specifically address homeschool parents and their concerns.
Head Of Growth Marketing Key Responsibilities
Ensure consistent growth in qualified leads by establishing a reputable brand and a repeatable, KPI-focused marketing engine across all campaigns, content, and partnerships.
Basic Requirements
- 4+ years of experience in managing end-to-end multi-channel campaigns with proven outcomes.
- Skilled in persuasive writing aimed at niche consumer groups, preferably homeschooling or parent-centered audiences.
- Experience in shaping brand identity from the ground up, not just executing within an existing one.
- Proficiency with CRM, CMS, analytics, and AI content tools; adept at defining and achieving KPIs.
- Proven ability to work closely with executives and make informed decisions with limited information.
- Bachelor’s degree in marketing/communications or equivalent experience.
About Alpha Anywhere
Bring accelerated learning home with personalized academics and life skills. Combine the power of at-home learning with Alpha’s proven coaching to unlock success in academics and beyond.There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $75 USD/hour, which equates to $150,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.Crossover Job Code: LJ-5673-IN-Kolkata-HeadofGrowthMa
