Head of Content

About The Ayurveda Experience

The Ayurveda Experience is the world’s leading Ayurveda platform, trusted by over 1.5 million customers across 20+ countries. Rooted in India’s 5,000-year-old wellness tradition, we bring time-tested Ayurvedic beauty and wellness products to modern consumers globally. The US is our largest and fastest-growing market, and we’re now looking for a strategic, creative content leader to shape our voice and performance in this key region.

About the Role

Head of Content – Global Market

What You’ll Do

• Own the Content Strategy:

  Define and execute a market-specific content roadmap across ads, website, email, landing pages, video, and more.

• Lead Content Execution Across Channels:

  Shape compelling brand stories and high-converting copy across all touchpoints—from paid ads to product pages.

• Drive Performance Creatives:

  Partner with performance and media teams to test messaging, hooks, and formats that reduce CAC and boost ROI.

• Build Consumer Education & Trust:

  Simplify Ayurvedic science for Western audiences through content that informs and builds credibility.

• Oversee Scripted Video Content:

  Guide content for YouTube, Meta, TikTok, and long-form advertorials/listicles.

• Manage and Grow the Team:

  Hire, coach, and lead a team of writers, editors, and video creators. Prioritize projects, manage calendars, and ensure high-quality output.

• Guard the Brand Voice:

  Maintain a consistent tone that’s informative, premium, and culturally grounded.

What You’ll Need

• 8–12 years of content or creative experience, ideally in D2C, eCommerce, or health/wellness
• 3+ years in a leadership or team management role
• Native-level English fluency with strong editorial and persuasive writing skills
• Strong grasp of consumer psychology—especially in the wellness and beauty space
• A track record of building performance-driven content for paid media
• Experience translating Eastern/alternative wellness for global audiences is a strong plus
• Ability to thrive in a fast-paced, high-growth, remote-friendly environment

What You’ll Get

• A leadership role at a globally scaling D2C brand with deep Ayurvedic roots
• A chance to shape storytelling in our most important market
• Full ownership, fast decision-making, and direct impact
• Work that helps people live and feel better, naturally