Head- Marketing

Role Overview: You will be leading the marketing function of the coffee brand DUNKIN, which is currently undergoing a transformative journey to become a beverage & bakery brand known for its #Just Damn Good Coffee. Your role will involve driving profitable business growth and scaling up the brand through innovative strategies. Key Responsibilities: - Develop and execute complete brand strategy planning & deployment, including menu strategy, pricing engineering, and media and digital activation calendar - Lead a team responsible for brand, digital, and NPD, collaborating with cross-functional teams to scale the brand - Craft brand and product strategies to accelerate new user acquisition, increase customer frequency, and enhance consumer retention - Own the brand's P&L, focusing on growth, GM, and profitability - Drive store design and brand aesthetics to enhance consumer experience and loyalty - Develop an innovation calendar catering to various consumer occasions and needs, working closely with cross-functional and external partners - Lead innovation and deployment efforts with rigor, utilizing tools like the innovation funnel and collaborating with internal teams and external suppliers - Manage research needs such as product sensory evaluations and lead agency relationships, including creative agencies Qualifications Required: - Minimum 12 years of marketing experience with the last 8 years in brand management and product development, preferably in an innovation role - Strong analytical skills with the ability to leverage data for consumer insights and decision-making - Proficient in digital marketing and media principles to drive ROI effectively - Experience in brand management, strategy, and innovation, ideally in a consumer tech setup - Entrepreneurial mindset with a passion for marketing, creativity, and resilience to thrive in a fast-paced environment - Consumer obsession and attention to detail, essential for success in the role - Non-negotiable qualities include a love for marketing, entrepreneurial thinking, and a self-starter attitude, in line with the values of JFL (Note: The additional details of the company were not provided in the job description),