Loyalty & Engagement Manager Fatakpay Digital

3.0 - 5.0 years

10 - 12 Lacs

Mumbai, Andheri

Work from Office

As a Loyalty & Engagment Manager you will be play vital role in supporting marketing team with various tasks and projects Roles and Responsibilities Design and execute app engagement strategies that increase DAU, MAU, and session duration. Create gamification-led experiences to drive repeat usage and behavioral stickiness. Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users. Leverage in-app behavioral data to understand user intent signals and cross-product affinities . Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS , and other owned channels. Conceptualize and execute reactivation workflows for dormant or inactive users. Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts , and churn recovery rate . Partner with Product and Design to implement in-app features that reinforce engagement (missions, progress bars, badges, etc.). Conduct ongoing A/B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals. Qualifications Previous BFSI and Fintech Exposure 3-5 years of experience in lifecycle marketing, CRM, growth, or product marketing , preferably in fintech, D2C, or consumer apps . Hands-on experience is MUST! Strong understanding of fintech consumer motivations , especially in underserved or first-time credit segments. Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers. Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel . Ability to work cross-functionally with Product, Data, Design, and Content teams to deliver seamless execution. Experience in designing and tracking loyalty metrics , engagement frameworks, and reporting dashboards.

Posted 6 hours ago

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