Head- Marketing

12 - 16 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

You will be responsible for managing In-Country Revenue Management for Small Package and Freight Forwarding services. Your role involves conducting detailed analysis and developing local Revenue Management initiatives to drive profitable growth and enhance the market position in the small package and freight forwarding sector. You will work on structuring and improving revenue management processes and procedures to accelerate profitable growth specifically for small packages. Additionally, you will focus on optimizing contract administration for non-strategic accounts to ensure profitable growth in the country. Developing, reviewing, and implementing procedures to enhance timely and accurate pricing will be a key part of your responsibilities. You will also maintain an audit compliance process to ensure adherence to compliance guidelines. In terms of In-Country Planning & Opportunity, you will drive Digital Marketing engagement to enhance customer relationships and deploy effective programs. Identifying and prioritizing proper segmentation of addressable markets to improve lead quality and quantity will be crucial. You will define market leadership and value proposition based on addressable markets and market trends to ensure profitable growth. Long-term planning in terms of volume and revenue to meet business objectives will also be part of your role. Your responsibilities will extend to managing promotional and external communications, overseeing public relations activities, and executing marketing communication programs to support business plan goals. Developing marketing objectives and strategies that guide the marketing activities of the company to drive profitable growth will also be a key aspect of your role. To excel in this role, you should have experience in Communications and Brand Strategy, a proven track record in executing growth initiatives, and the ability to adapt to changing market conditions. Strong knowledge of pricing procedures, revenue management, competitive analysis, and data analytics is essential. Educational qualifications required include an MBA degree or equivalent, and a minimum of 12-15 years of relevant experience. Exposure to P/L impact, collaboration with cross-functional stakeholders, and a proven track record of leadership and crisis management are desired. Strong interpersonal skills, proficiency in English, and knowledge of regional Indian languages are preferred.,

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