Head- Marketing

As the Head of Marketing for the coffee brand DUNKIN, you will play a crucial role in leading the marketing function to drive profitable business growth and scale up the brand. Your responsibilities will include: - Developing and executing the complete brand strategy, including menu strategy, pricing engineering, and media and digital activation calendar. - Leading a team responsible for brand, digital, and new product development, collaborating with cross-functional teams to scale the brand. - Crafting brand and product strategies to accelerate new user acquisition, increase customer frequency, and enhance consumer acquisition, retention, and loyalty. - Owning the brand's P&L, focusing on growth, GM, and profitability, as well as overseeing store design and guest satisfaction. - Building excitement through innovation calendars and developing a strong understanding of consumer needs and trends to drive recruitment and frequency. - Leading innovation and deployment efforts with rigor, working closely with internal and external partners to drive business growth. Qualifications, Experience, & Skills: - You should have at least 12 years of marketing experience, with the last 8 years in brands, overseeing product development, and digital media, including an innovation role. - Data-driven with a strong focus on analytics and consumer insights to drive decision-making. - Proficient in digital marketing principles and ROI delivery, with a keen consumer obsession and problem-solving mindset. - Strong brand management, strategy, and innovation experience are essential, with a preference for food industry experience. - You must thrive in a fast-paced, ambiguous environment, demonstrating a quick action mindset, entrepreneurial spirit, and passion for marketing. - This role demands consumer obsession, attention to detail, resilience, and a self-starter attitude, preparing you for a CXO marketing or general management role. This position offers you the opportunity to gain entrepreneurial experience, build digitally-enabled DTC brands, drive innovation and strategy, showcase organizational leadership, and deepen your understanding of the QSR industry in India.,