Head Marketing

We are looking for a highly skilled and strategic Head of Marketing to lead our digital growth initiatives. This role demands a data-driven marketer with expertise in performance marketing, SEO, content marketing, social media, and demand generation. The ideal candidate will drive online brand visibility, lead generation, and customer acquisition through innovative digital strategies. Responsibilities: Develop & Execute Digital Strategy: Design and implement a comprehensive digital marketing strategy to drive brand awareness, customer engagement, and lead generation. Performance Marketing: Manage and optimize paid media campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.) to drive high-quality traffic and conversions. SEO & Content Marketing: Oversee content strategy, blog, website SEO, and thought leadership initiatives to improve organic reach and search engine rankings. Social Media & Community Growth: Develop and manage organic and paid social media campaigns to enhance brand presence and engagement. Marketing Automation & CRM: Leverage tools like HubSpot, Marketo, or Pardot for lead nurturing, email marketing, and customer lifecycle management. Analytics & ROI Optimization: Track, analyze, and optimize digital marketing performance using data-driven insights and key performance indicators (KPIs). Conversion Rate Optimization (CRO): Improve landing pages, website UX, and funnel efficiency to maximize lead conversions. Collaboration with Sales & Product Teams: Align digital marketing efforts with business objectives, sales strategies, and product positioning. Brand Positioning & Thought Leadership: Establish Novus Loyalty as a leader in the loyalty tech space through webinars, partnerships, and influencer collaborations. Budget Management: Plan and allocate digital marketing budgets for maximum return on investment (ROI). Skills & Qualifications: Bachelors or Masters degree in Marketing, Digital Marketing, Business, or a related field. 8+ years of experience in digital marketing, with at least 3 years in a leadership role. Strong expertise in performance marketing (PPC, SEM, display, retargeting). Hands-on experience in SEO, content marketing, and social media strategy. Proficiency in digital marketing tools (Google Analytics, Google Ads, HubSpot, SEMrush, etc.). Experience with B2B SaaS or loyalty program marketing is a plus. Excellent analytical skills, creativity, and leadership abilities. Ability to thrive in a fast-paced, results-driven environment.