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Salescom Services
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Head - Digital Marketing

Job Expired: This job listing has expired.

Head - Digital Marketing

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Salescom Services

10 - 15 years

13 - 17 Lacs

Kolkata

Posted:8 months ago| Platform:

Apply

Skills Required

Email marketing Campaign management Social media SEM Account management Customer service SEO Digital marketing Forecasting Analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

The Digital Marketing Head will oversee the development, execution, and management of marketing campaigns to promote the companys products and services. This role demands a strategic mindset with in-depth knowledge of digital marketing channels, emerging trends, and technologies. Leading a team of marketing professionals, the Digital Marketing Head will drive brand awareness, audience engagement, and conversions across multiple digital platforms.

Key Responsibilities:

Strategy Development:
Create and execute comprehensive digital marketing strategies to achieve business objectives.
Team Leadership:
Lead, mentor, and manage a team of digital marketing specialists, ensuring continuous professional development.
Campaign Management
: Oversee the planning, execution, and optimization of digital marketing campaigns, including SEO, SEM, email marketing, social media, and content marketing.
Analytics and Reporting:
Monitor and analyse campaign performance metrics, providing regular reports to senior management and making data-driven decisions to improve results.
Budget Management:
Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
Collaboration:
Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment and integration of marketing efforts.
Innovation
: Stay updated with the latest digital marketing trends, tools, and best practices, and implement innovative strategies to stay ahead of the competition

Pre-Requisites:

Minimum of 5-10 years of experience in digital marketing, with at least 3 years in a leadership role.
Strong knowledge of digital marketing channels, tools, and analytics platforms.
Excellent leadership, communication, and project management skills.
A proven track record of running successful marketing campaigns.
In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Meta, Google Ads, Twitter, LinkedIn, and more), and content distribution and placement networks
Hands-on experience in handling marketing budgets and forecasting/reporting results
Hands-on experience in marketing automation concepts.
Experience with affiliate marketing, remarketing/retargeting campaigns, and display advertising.
Programmatic advertising experience.
Strategic thinker with great analytical skills
Passionate about maintaining high standards of professionalism.

Benefits:

1. Competitive salary, periodic reviews and performance-based bonuses.

2. Comprehensive health insurance coverage for self and chosen family defendants.

3. Professional development opportunities, including training and company-funded certifications

4. Collaborative and inclusive work environment that values diversity and creativity

5. Caf facilities

6. Free drop services back home

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Head - Digital Marketing