Weekday AI (YC W21) logo

Head- Brand Marketing

8 years

0 Lacs

gurugram haryana india

Posted:8 hours ago| Platform: Linkedin logo

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Skills Required

marketing strategy leadership drive positioning management content engagement storytelling visual messaging ai optimization engineering communication development strategies collaboration design metrics data effectiveness

Work Mode

On-site

Job Type

Full Time

Job Description

This role is for one of the Weekday's clients

Min Experience: 8 yearsLocation: GurugramJobType: full-time

Requirements

Key Responsibilities

  • Brand Strategy & Leadership: Develop and drive a cohesive brand marketing strategy that strengthens market positioning and aligns with long-term business objectives.
  • Social Media Marketing: Lead the creation and management of social media content and calendars, with a strong focus on Instagram engagement and brand storytelling.
  • Integrated Brand Management: Oversee brand initiatives across digital, social, offline, and print channels, ensuring consistent tone, visual identity, and messaging.
  • AI-Driven Marketing: Leverage modern AI tools for creative ideation, content generation, brand storytelling, and campaign optimization. Use prompt-engineering practices to enhance brand performance.
  • Creative & Communication Oversight: Guide the development of messaging frameworks, creative assets, and content strategies that resonate with diverse target audiences.
  • Cross-Functional Collaboration: Work closely with marketing, design, product, and leadership teams to ensure brand alignment and seamless execution of campaigns.
  • Performance Insights: Monitor brand metrics, audience engagement, and campaign results to make data-driven decisions and continuously improve brand effectiveness.

Skills

Brand Marketing
  • Brand Management
  • Brand Strategy
  • Brand Awareness
  • Branded Content

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Weekday AI (YC W21)

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