Growth & Outreach Lead

founder-led brand storytelling and high-trust relationship building.

work directly with the CTO-Founder

This role combines:

🧭 Strategic content

🤝 Relationship building

📈 Lead research & outreach

• 🎥 Simple, clean storytelling (text > design)

What You Will Do

• Plan, draft, and post

  1–2 insightful LinkedIn updates per week

  from the Founder’s profile and company page.
• Maintain a

  lightweight content calendar

  : stories, product updates, case studies, culture moments.
• Use

  LinkedIn Sales Navigator

  to identify

  20–40 relevant leads/week

  (CTOs, Innovation Heads, AI leads, Strategy heads, etc.).
• Send

  warm, personalized connection messages

  (not mass spam).
• Actively engage on relevant posts (commenting thoughtfully, not “nice post”).
• Maintain & track pipeline using

  Notion / HubSpot

  .
• Create simple visuals in

  Canva

  and short 30–60 sec clips when needed.
• Support occasional

  webinars, partner presentations, and demo flow.

Who You Are

• Excellent communication and writing

  ability (you can summarise ideas cleanly).
• Comfortable working closely with a senior founder — this is not a coordinator role.

• 1–4 years

  in B2B marketing / LinkedIn management / SDR / community building.
• Fluent with:

  LinkedIn Sales Navigator, Canva, Google Sheets.

• Understands how to build

  trust-based, not transactional

  outreach.

Bonus / Nice-To-Have

• Familiarity with

  AI / SaaS language

  (you don’t need to be technical, but must be curious).
• Knows tools like Shield, Taplio, or other LinkedIn analytics.
• Can storyboard short narrative-based content clips.

What Success Looks Like in 6 Months

• 3× growth

  in Founder’s LinkedIn engagement and reach.

• 20+ new qualified conversations per month

  (~2–3 POCs/quarter).
• A predictable,

  repeatable content + outreach rhythm

  in place.
• Founders spend

  more time in strategic and product conversations

  , less in discovery outreach.

Reporting & Structure

• Direct reporting

  to CTO-Founder
• Weekly 1:1 for direction, priorities, and metrics
• Outcome-focused. Low bureaucracy. High clarity.