Growth Marketing Specialist

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About HeyCoach:

About the Role:

Key Responsibilities:

? Own and execute growth experiments across the full funnel from lead generation to conversion to cohort engagement

? Act as the program manager for marketing-led initiatives, ensuring alignment across paid marketing, sales, and product.

? Work closely with performance marketing agencies, creative teams, and internal stakeholders to execute campaigns

? Analyze marketing and funnel data to uncover insights and suggest actionables

? Drive improvement in CAC, lead quality, conversion rates, and cohort performance

? Collaborate with tech/product teams to track, build, or improve landing pages, attribution, and CRM journeys

? Assist in rolling out CRM workflows, WhatsApp and email automations, and lifecycle campaigns

? Experiment with newer channels and growth hacks and help build playbooks for scalable growth.

What Were Looking For:

? 12 years of relevant experience in growth, marketing, or program management roles

? Experience working across multiple marketing functions (performance, content, CRM, product marketing, etc.)

? Strong analytical mindset comfortable with data tools, dashboards, and cohort analysis

? Project or program management experience with multi-team coordination

? Prior experience in a high-growth startup, especially in EdTech or consumer tech, is a strong bonus ? Hunger to learn, hustle, and build and a genuine interest in education, upskilling, or career enablement.

Why Join Us

? Opportunity to be a part of HeyCoachs 0 to 100Cr+ growth journey

? Work directly with the Head of Marketing and founders

? High ownership, high visibility role in a category-defining startup

? A culture that values speed, innovation, and learning