1.0 - 3.0 years

0 Lacs

Bengaluru, Karnataka, India

On-site

Job Title: Growth Marketing Specialist Location: Bengaluru Experience: 12 years Function: Marketing Reports to: Head of Marketing About HeyCoach: At HeyCoach, were on a mission to build Indias most outcome-driven learning platform for upskilling your career. With a strong foundation in skilling and career enablement, we are now gearing up for our next phase of 10x growth. As we build the next ?100Cr+ brand in education, were looking for a Growth Manager to join our core marketing team someone who thrives in fast-paced environments and wants to be at the forefront of a high-growth startup journey. About the Role: Were looking for a marketing generalist with a strong bias for execution, program management, and cross-functional collaboration. This person will operate at the intersection of marketing, product, and sales driving growth campaigns end-to-end while ensuring seamless alignment across teams. This is not a narrow performance role we want someone who understands the full marketing funnel, and has dabbled in everything from performance marketing and content to CRM, landing page optimization, and cohort tracking. Key Responsibilities: ? Own and execute growth experiments across the full funnel from lead generation to conversion to cohort engagement ? Act as the program manager for marketing-led initiatives, ensuring alignment across paid marketing, sales, and product. ? Work closely with performance marketing agencies, creative teams, and internal stakeholders to execute campaigns ? Analyze marketing and funnel data to uncover insights and suggest actionables ? Drive improvement in CAC, lead quality, conversion rates, and cohort performance ? Collaborate with tech/product teams to track, build, or improve landing pages, attribution, and CRM journeys ? Assist in rolling out CRM workflows, WhatsApp and email automations, and lifecycle campaigns ? Experiment with newer channels and growth hacks and help build playbooks for scalable growth. What Were Looking For: ? 12 years of relevant experience in growth, marketing, or program management roles ? Experience working across multiple marketing functions (performance, content, CRM, product marketing, etc.) ? Strong analytical mindset comfortable with data tools, dashboards, and cohort analysis ? Project or program management experience with multi-team coordination ? Prior experience in a high-growth startup, especially in EdTech or consumer tech, is a strong bonus ? Hunger to learn, hustle, and build and a genuine interest in education, upskilling, or career enablement. Why Join Us ? Opportunity to be a part of HeyCoachs 0 to 100Cr+ growth journey ? Work directly with the Head of Marketing and founders ? High ownership, high visibility role in a category-defining startup ? A culture that values speed, innovation, and learning Show more Show less

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Online Brand Specialist OSAA by Adarsh

2.0 - 6.0 years

0 Lacs

kolkata, west bengal

On-site

As a Brand Manager for our direct-to-consumer (D2C) website, your primary responsibility is to enhance the performance and perception of the brand. You will be tasked with ensuring a seamless and engaging customer experience on the website, as well as managing CRM initiatives to boost customer retention and loyalty. Your duties will include managing the day-to-day operations of the D2C website, which involves tasks such as content updates, merchandising, homepage banners, and product listings. You will also be responsible for monitoring and reporting key website KPIs like traffic, bounce rate, conversions, and average order value (AOV). Additionally, you will oversee the entire customer journey from landing on the website to checkout and post-purchase follow-ups. To continuously improve the customer experience, you will need to implement customer feedback into website enhancements and collaborate with fulfillment teams to ensure timely and accurate communication regarding orders, returns, and shipping. Analyzing behavioral data to identify drop-off points and proposing solutions to optimize the customer journey will also be part of your role. In terms of CRM strategies, you will be expected to develop and execute campaigns across various channels such as email, SMS, and in-app/push notifications. This includes creating lifecycle campaigns such as welcome series, cart abandonment reminders, re-engagement initiatives, and post-purchase flows. Key attributes required for this role include a customer-obsessed mindset, a results-driven and data-oriented approach, collaborative and proactive communication skills, as well as agility to adapt to a fast-paced and evolving environment. The success of your performance will be measured based on key performance indicators (KPIs) such as website conversion rate, cart abandonment rate, email/SMS engagement metrics, repeat customer rate, and overall customer satisfaction.,

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