Growth Marketing Manager (B2B Demand Gen)

About the Role

We’re a high-performance Amazon agency serving mid-market and enterprise brands across the US and Canada. We’re looking for a remote Growth Marketing Manager to own and execute our inbound demand generation engine, with a special focus on founder-led marketing and content.

You’ll manage LinkedIn thought leadership, short-form video content, SEO, newsletters, lead magnets, Google Ads, and more — all aimed at attracting qualified leads and driving pipeline.

This is a hands-on, high-impact role for a strong B2B marketer who wants to help build and scale a founder-led brand with measurable results.

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Responsibilities

Inbound Campaigns & Funnel Execution

• Run campaigns across LinkedIn, email (HubSpot), and Google Ads

• Build and manage HubSpot workflows, lead scoring, and nurture sequences

• Plan and send monthly newsletters to prospects and subscribers

• Execute paid media campaigns on Google (search, retargeting)

Founder-Led Content & Video

• Manage a LinkedIn content calendar and write posts in the CEO’s voice

• Coordinate short-form video content based on founder insights

• Work with a designer and video editor to publish engaging content consistently

• Own posting, engagement, and performance reporting for CEO-led content

Website & SEO

• Manage and update the WordPress website: landing pages, content, forms, and blog

• Optimize on-page SEO, internal linking, metadata, and basic technical hygiene

• Write and publish blog content targeting Amazon/eCommerce decision-makers in North America

Thought Leadership & Lead Magnets

• Create content assets such as case studies, white papers, and reports

• Support outbound efforts with 1:1 landing pages and custom messaging

• Identify co-marketing, guest post, or media opportunities in the US/Canada ecosystem

Analytics & Optimization

• Report on MQLs, conversion rates, ad performance, and email engagement

• Run A/B tests on subject lines, landing pages, and ad creative

• Recommend campaign iterations based on data insights

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Requirements

• 5+ years of B2B marketing experience (agency or SaaS preferred)

• Excellent writing skills in English with strong knowledge of US/Canada tone

• Experience managing HubSpot, including email automation and CRM workflows

• Hands-on experience with WordPress site management and content updates

• Working knowledge of SEO best practices for content and site optimization

• Proficiency in running and optimizing Google Ads (search, display, remarketing)

• Confident in managing LinkedIn content calendars, including founder-led voice

• Ability to collaborate with creative resources (designer and editor) and deliver campaigns independently

• Comfortable working in a fully remote environment with EST time zone hours

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Why Join Us

• Own and operate the entire inbound marketing function

• Work directly with the founder and shape the public-facing voice of the agency

• Collaborate with a top-tier creative team to produce standout campaigns

• Build a marketing system targeting high-value brands across the US and Canada

• Flexible, remote work setup with long-term growth opportunities

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How to Apply

Please apply with your CV and any relevant samples of:

• Campaigns you’ve worked on (email, LinkedIn, blog, paid ads, etc.)

• Public content you’ve written (case studies, blog posts, newsletters)

• Portfolio or website if available