Job
Description
Role Overview Build and scale AI-powered ABM programs targeting startup founders and SME promoters. Drive digital acquisition across paid, organic, and conversational channels using automation and analytics. Leverage GenAI tools to personalize outreach, content, and campaigns for better conversion and engagement. What You'll do 1. Account Based Marketing Identify and segment high-intent target accounts using firmographic + intent data (e.g. funding, revenue, tech stack). Run AI-personalized outbound campaigns using platforms like Lemlist, Twain.ai, and Apollo.io. Build multi-touch nurture journeys across email, LinkedIn, and WhatsApp for CXO-level personas. 2. Digital Acquisition Own paid acquisition (Google, LinkedIn, Meta) with GenAI-led ad creative, landing pages, and keyword strategies. Use AI tools (e.g. AdCreative.ai, Jasper, Mutiny) to dynamically personalize website experiences. Drive SEO and content-led acquisition using tools like SurferSEO, Copy.ai, and ChatGPT workflows. 3. AI and Automation Ops Deploy and test AI tools for lead scoring, persona-based messaging, chatbots, and CRM automation. Build dashboards with marketing analytics to track CAC, CPL, funnel velocity, and campaign ROI. 4. Cross Functional Collaboration Work closely with sales, partnerships, and product to align GTM motions and feedback loops. Conntribute to campaign strategy, creative direction, and messaging. Requirements 3–7 years in B2B SaaS/Fintech growth marketing, demand gen, or performance marketing roles Hands-on experience with ABM platforms (6sense, ZoomInfo, Clearbit), outbound tools (Lemlist, Clay), and marketing automation (HubSpot, WebEngage) Proficiency in using or experimenting with GenAI tools for marketing (e.g. Jasper, Twain.ai, ChatGPT workflows) A bias for experimentation, automation, and measurable impact Strong writing skills and creative flair for performance-led copy and campaigns Show more Show less
