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Growth Management - Deputy Manager - First Games

Growth Management - Deputy Manager - First Games

Paytm

2 - 4 years

8 - 12 Lacs

noida

Posted:None| Platform:

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Skills Required

roi campaigns clevertap e-commerce internet digital marketing google adwords user acquisition business development campaign management marketing display advertising social media marketing google analytics seo retention customer experience

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Team: Our team thrives on collaboration, innovation, and a passion for excellence. We believe in open communication, continuous learning, and supporting each other to achieve our goals. The team consists of marketing strategists, content creators, social media experts, and data analysts. Join our team, where creativity meets strategy to drive our brand forward and engage our audience

About the Role: You will be responsible for revenue / retention business goals for specific user segments and devising / executing growth campaigns on the app to achieve these goals.

Expectations/Requirements:

Own retention, revenue, upgrade metrics for specific user segments Improve conversion with offers & efficiency enhancement

Work closely with marketing team to improve new user acquisition

Plan, execute and measure growth experiments and conversion tests

Analysing key performance metrics and driving business results

Manage internal resources to deliver, monitor and report on daily, weekly and monthly KPIs against targets

Identify data trends and insights, and optimize spends and performance based on insights to maximize ROI

Implement CRM tools to create life cycle journeys

Work with Data and Product teams to improve app through design, usability, content, and customer experience

Superpowers/ Skills that will help you succeed in this role:

Must have 2-4 years of relevant experience in Internet/Ecommerce.

Gaming environment expertise would be a plus.

Hands on experience with managing comms on push / inapp / sms channels

Hands on experience with creating content / copy for comms channels

Hands-on experience of CleverTap or any other similar platform in creating custom reporting, experiments, goals, and filters

Should be comfortable working with data and have the ability to make data driven decisions, derive insights from data

Experience managing Customer Lifecycle in an app based business.

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Growth Management - Deputy Manager - First Games