Growth and Marketing Lead

Job Description

Growth and Marketing Lead at Landeed | Y Combinator Landeed is Indias fastest property title search engine Apply to Landeed and hundreds of other fast-growing YC startups with a single profile. About the role We re building India s first land-tech brand. You ll make it famous. Everyone in India owns land, thinks they own land, or wants to own land. Everyone fears losing it, or fighting for it. But no one understands how to navigate this. We ve got the tech. We ve got the network. Now we need someone who can make it a household product across languages, across formats, across platforms. What You ll Own Mass-market marketing engine: Run digital and offline campaigns that convert both tech-savvy users, uncles and people who ve never seen an EC in their life. Hyperlocal content + performance: Facebook in Vijayawada, Telegram in Hyderabad, hoardings in Bengaluru you ll figure out where the users are, and how to speak their language. Trust-building comms: Videos, articles, influencers, local language explainers anything that goes deep to the Indian landowner. You ll simplify what lawyers complicate. Distribution experiments: From channel partners (like real estate agents or MeeSeva centers) to field agents or mandal-level WhatsApp groups you ll design systems that scale. Team building: Hire and lead content folks, ad ops, vernacular translators, and even ground staff if that s what growth needs. Who You Are (or at least, who we want you to be) You don t need to tick every box. But some are non-negotiable: Must-haves You are obsessed with the end user how they think, what they fear, how they decide. You dont ship campaigns for CPMs, you ship them to change behavior. You ve built for real India not just Instagram India. You know how different Bhopal is from Bangalore, and how Bhimavaram thinks. You have run marketing that leads to transactions, not just impressions. You ve owned CAC. You ve bled for ROAS. You know how to build trust especially when the product deals with legality, fear, and money. Nice-to-haves You ve led vernacular or regional campaigns You ve worked in fintech, govtech, proptech, insurance, or any sector where the user doesn t understand what they re buying, but still must buy it You ve worked on or with distribution-led growth ground teams, WhatsApp flows, channel partners, etc. What You ll Have Autonomy Over Narrative India s fastest title search engine is just the feature. You ll shape the emotion behind it. Budget We ll back you to scale the best-performing bets, and cut what doesn t work. Org Build your marketing team from scratch. You re the first marketer in the company. Why Join Us This isn t a D2C brand peddling vanity or hype. This is real India, real problems, real consequences. You ll build the first brand that makes property paperwork feel understandable, urgent, and empowering. You ll see your work on WhatsApp groups, family calls, and mandal office walls. And you ll get to do it before anyone else does because we re ahead of the curve, and we intend to stay that way. How to Apply (Don t be boring) Send a plan. If you were running marketing at Landeed, what would your first 30 days look like? Pick any region, any channel, any persona. Convince us you understand the user and know how to reach them. Qualifications: Bachelors degree in a STEM field (Science, Technology, Engineering, or Mathematics). Minimum of 3 years of experience in digital marketing. Proven experience in developing and executing successful digital marketing campaigns. Strong analytical skills and experience in analyzing campaign data to make data-driven decisions. Excellent communication skills and the ability to work collaboratively with clients and team members. Passion for digital marketing and a commitment to continuous learning and improvement. Two thirds of Indian court cases are land related. Our solution to this is the Landeed, Indias fastest and most comprehensive title search engine. We are now actively growing our engineering and product teams to expand our title coverage to more Indian states and build an enterprise platform for government bodies and corporates alike.