Growth and Marketing Lead

About the Role

Growth & Marketing Lead

strategy and execution

Key Responsibilities

1. Growth Strategy & Execution

• Define and execute the go-to-market (GTM) strategy.
• Build and own the full customer acquisition funnel (awareness ? engagement ? conversion ? retention).
• Run A/B tests across multiple channels to optimize CAC and drive product adoption.

2. Digital Marketing

• Own and manage performance marketing across Meta, Google Ads, and Amazon Ads.
• Develop and implement an SEO and content marketing strategy (blogs, reels, influencer collaborations).
• Drive customer engagement and upselling via email, SMS, and WhatsApp marketing.

3. Brand & Community

• Shape the brand voice and storytelling around smart homes, wellness, smart living, and gifting.
• Manage and grow our presence on Instagram, YouTube, and other community platforms.
• Partner with creators and influencers to build organic buzz and credibility.

4. Sales & Distribution

• Build and manage partnerships with online marketplaces (Amazon, Flipkart) and offline premium retailers.
• Plan and execute campaigns for gifting, festive seasons, and subscription models.

5. Analytics & Growth Loops

• Track and optimize key metrics like CAC, LTV, retention, churn, and repeat purchase rate.
• Build dashboards and reports to measure marketing ROI.
• Design and implement growth loops (e.g., referral programs, gifting campaigns).

Requirements

• 510 years of experience in

  growth marketing

  for

  D2C consumer products (electronics, lifestyle, or IoT preferred)

  .
• Hands-on expertise in

  performance marketing across Meta, Google, and Amazon.

• Proven experience in

  brand storytelling and community marketing.

• Strong data-driven mindset; comfortable using tools like

  Google Analytics, Mixpanel, HubSpot, etc.

• Demonstrated ability to

  scale CAC/LTV-positive campaigns.

• Prior experience in a

  startup environment or launching D2C products is a strong plus.

Benefits

• Autonomy & ownership ? you'll run growth like your own startup.
• Opportunity to build and lead a marketing team as we scale.
• Competitive pay with performance incentives/ESOPs.