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Growth and Marketing Lead

3 - 7 years

5 - 9 Lacs

Bengaluru

Posted:1 week ago| Platform: Naukri logo

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Skills Required

performance marketing digital marketing ppc google adwords customer acquisition marketing online marketing smo engine leadership search engine marketing content writing social media marketing google analytics sem content marketing acquisition seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role not for you, but know the perfect person for it? Refer a friend, and make Rs 10K if successfully placed :) Refer & Earn! In this role - you would: 1. Build Content Marketing Engine: a. It is a new category product and content marketing serves as a vital pillar for us to reach top-of-the-funnel audiences for awareness. b. You would be responsible for carrying out structured and methodological content experiments to figure out content-marketing fit and content-channel fit. c. Virality cannot be engineered on a whim but probability of virality can be increased by increasing the surface area of structured experimentation. You will lead this effort. 2. Performance Marketing: a. Own & scale customer acquisition on Meta and Google Ads through a first-principles approach identify high-leverage levers across copy, targeting, creative, landing pages, and attribution. b. Bring structure to chaos: Make sense of messy, multi-variable funnels and distill what s working, what s not, and what to double down on with minimal data. c. Analytical to the core: Comfortable with slicing spend and performance across cohorts, creatives, and keywords; uses insight to drive iteration, not intuition alone. 3. Other Channels: a. Work on offline events, influencer collabs to drive pre-orders. 4. Lead a team: a. Of video producers, visual designers and content writers. b. And exhibit true leadership capabilities: sacrifice, leading from the front, setting the urgency to move fast

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