Graphic Designer

About the Company:

About the Role:

As the Graphic Designer for Sarya distribution India pvt ltd, you will be responsible for conceptualizing and creating visual assets that support the brand’s presence across digital platforms, social media, e-commerce, ATL (Above the Line), and BTL (Below the Line) activations. He will work closely with the Sr. Marketing Associate and Content Creator to deliver cohesive, engaging, and on-brand visuals across all touchpoints.

Responsibilities

• Social Media & Digital Content

• Design static posts, carousels, and digital ad creatives that align with the brand’s tone and aesthetic. Briefs will be shared by the team in advance.
• Edit reels (filmed by the content creator), ensuring quality pacing, music, and visual consistency. Briefs will be shared by the team in advance.
• Create templates for recurring formats like product highlights, announcements, or hiring posts. Briefs will be shared by the team in advance.
• Contribute actively to brainstorming sessions, providing visual suggestions and constructive feedback.
• Ensure brand consistency across all designs — including fonts, colors, logo usage, and visual tone.

• Platform-Specific Asset Adaptations

• Adapt all creatives to fit different platform specifications including:
• Instagram (posts, stories, reel covers)
• YouTube (when required)
• WhatsApp & email banners (when required)
• Paid ads (Meta, Google)
• E-commerce listing creatives for Amazon, Big Basket, Zepto, Blink it etc. Note: All Briefs will be discussed in advance, for all activations and requirements.

• Additional ATL (Above the Line) Creative Responsibilities

• Develop digital ATL creatives as and when required (e.g., for digital out-of-home campaigns, PVR screen ads, display banners). Creatives will require post-activation briefing and will follow the creative direction aligned by the team.
• ATL projects may include:
• In-cinema promotions (e.g., PVR campaign assets)
• Website hero banners
• Digital media buys (YouTube Pré-roll ads, Spotify cover art, etc.)
• All ATL briefs will be shared in advance with clear timelines and references.

• BTL (Below the Line) Creative Responsibilities

• Design all visual assets for on-ground activations, including but not limited to:
• Sampling booths
• Event participations (e.g., Cherry Blossom Festival, K-Food Festival, etc.)
• In-store displays, flyers, standees, and POS branding and other collaterals
• Create on-brand, attractive visuals that support the physical marketing experience. Creatives will be shared post-confirmation of participation and planned in advance for efficient delivery.

• Motion Graphics

• Create short, animated visuals or GIFs for Instagram stories, emailers, and digital ads (where applicable), including transitions, product animations, or kinetic typography.

• Asset Organization & File Management

• Maintain a shared drive/folder with updated master files, templates, and exported assets.

• Ad Creative Optimization

• Adapt existing campaign assets into variations for A/B testing on Meta/Google Ads — resizing, updating messaging, or highlighting CTAs as required.

• Collaborative & Operational Expectations

• Work closely with:
• SMM for campaign planning and creative direction
• Content Creator for syncing design with photoshoots and video production

• Be available for:

• Quick turnarounds during product launches, trending moments, or last-minute opportunities
• Light enhancements to influence content when needed (Color correction, layout, minor branding)
• Offer feedback when creative ideas are discussed.

Please Note: Looking for Immediate Joiners