Graduate Trainee - Copywriter

About Dentsu International India:

Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India!) Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle,

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth.

Learn more at:

https://www.dentsu.com/

https://www.dentsu.com/careers

Job Title:

Location :

Duration :

Key Objective of the Role:

To provide a strong creative direction for the team in developing impactful and strategic social media solutions for clients of WAT Media. The role ensures that all content aligns with broader campaign strategies and business objectives.

Key Responsibilities:

1. Understand broader online objectives and ensure content strategy supports SEO best practices, including keyword utilization and backlink building.
2. Manage hands-on engagement across social media platforms (Facebook, Twitter, Instagram, etc.).
3. Interact with external online properties like blogs, forums, and third-party social media pages.
4. Create engaging and real-time web copy that encourages user interaction and discussion.
5. Apply smart online etiquette—inform and engage audiences while subtly linking to commercial goals where appropriate.
6. Use monitoring tools to track content performance, optimize communication, and drive engagement.
7. Collaborate with cross-functional teams to ensure alignment with marketing and brand strategies.
8. Stay updated on social platform changes and adapt strategy accordingly.
9. Track and present data, performance trends, and key insights regularly.
10. Maintain professionalism and empathy in communication—ensuring the right message through the right channels.
11. Deliver real-time, dynamic content across relevant social spaces to engage the audience.
12. Provide creative input on content ideas, including viral marketing initiatives.
13. Work closely with offline marketing, online marketing, and IT/web teams to deliver cohesive campaigns.
14. Be proactive, enthusiastic, and responsible in your role.

Qualifications:

• Bachelor's degree in Communication, Advertising, Mass Media, or any related field.
• Additional certifications or professional courses in content writing or digital marketing are a plus.

Competencies:

Behavioral:

• Strong presentation and client interaction skills
• Excellent verbal and written communication
• Analytical mindset with attention to detail

Technical:

• Strong writing, editing, and proofreading skills
• Experience writing for the web, managing content, and conducting internet research
• Familiarity with social networks and hands-on experience with social media marketing