Google and Meta Ads

Job Title: Performance Marketing Specialist (Google & Meta Ads – Travel Industry)
Company: Aertrip.com

About Us:

Aertrip.com is a fast-growing travel technology company transforming the way people plan and book travel. We specialize in providing seamless solutions for flights, hotels, holidays, and more. We are looking for a highly skilled Performance Marketing Specialist with proven experience in the travel industry to manage and scale our digital campaigns.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Google Ads (Search, Display, YouTube, Discovery) and Meta Ads (Facebook & Instagram).
• Develop and implement strategies to drive high-quality leads, bookings, and customer acquisition at optimal ROI.
• Manage large-scale ad budgets (₹10 lakh+ monthly), ensuring efficient allocation and maximizing returns.
• Conduct keyword research, audience targeting, bid management, and competitor analysis.
• Continuously monitor, analyze, and report campaign performance using analytics tools (Google Analytics, GA4, Meta Ads Manager, etc.).
• Collaborate with design and content teams to develop engaging ad creatives and landing pages.
• Stay updated with the latest trends in digital marketing, especially in the travel industry.
• A/B test ad copies, creatives, and landing pages for continuous improvement.

Requirements:

• 3+ years of hands-on experience in Google & Meta Ads within the travel industry.
• Proven success in managing ad budgets exceeding ₹10 lakh.
• Strong understanding of travel customer behavior, booking funnels, and seasonal campaign strategies.
• Proficiency in tools like Google Ads, Meta Ads Manager, Google Analytics (GA4), Tag Manager, and reporting dashboards.
• Data-driven mindset with excellent analytical and problem-solving skills.
• Ability to work in a fast-paced environment and meet performance targets.
• Excellent communication and collaboration skills.

Preferred Skills:

• Experience with other performance channels (Bing Ads, Programmatic, Affiliate Marketing).
• Knowledge of remarketing and retargeting strategies in travel.
• Basic knowledge of SEO and CRO (Conversion Rate Optimization).

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person