Digital Ads Executive – Google & Meta (Travel Industry)

Job Title: Digital Ads Executive – Google & Meta (Travel Industry)

Location: Ghitorni,Delhi

Job Type: Full-Time

Experience: 2+ years in Paid Ads (with prior experience in a Travel Agency)

Job Summary:

We are seeking a results-driven Digital Ads Executive with 2+ years of hands-on experience in Google and Meta Ads, specifically within the travel and tourism industry. The ideal candidate will have a strong understanding of performance marketing tailored to travel products and services, including campaign setup, lead generation, and ROI optimization across search and social platforms.

Key Responsibilities:

• Plan, execute, and optimize paid advertising campaigns on Google Ads (Search, Display, YouTube, Shopping) and Meta platforms (Facebook & Instagram) for promoting travel packages, destinations, and services.
• Create and manage lead generation campaigns tailored to B2C and B2B travel audiences.
• Analyze travel-related keyword trends and seasonal demand to inform ad strategies.
• Set up and monitor conversion tracking, custom events, and remarketing campaigns using Google Tag Manager and Meta Pixel.
• Optimize campaigns for maximum ROI and ROAS, adjusting bids, creatives, and targeting as needed.
• Collaborate with the design and content team to create high-converting travel ad creatives and landing pages.
• Generate detailed performance reports with insights and actionable recommendations.
• Stay updated on changes in platform algorithms and ad policies specific to travel-related advertising.
• Manage advertising budgets effectively, ensuring the best possible return on investment.

Requirements:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum 2 years of experience managing paid campaigns on Google Ads and Meta Ads, with prior work experience in a travel agency.
• Strong understanding of online travel booking funnels, seasonal travel trends, and destination marketing.
• Proficient in Google Ads Manager, Meta Business Suite, Google Analytics, Google Tag Manager, and related tools.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent communication and teamwork skills.

Preferred Skills:

• Google Ads and Meta Blueprint Certifications.
• Familiarity with CRM tools used in travel (e.g., Travelport, Amadeus, Zoho CRM, etc.).
• Experience with landing page builders or CMS platforms such as WordPress or Webflow.
• Understanding of the online behavior of travel consumers and seasonal booking patterns.

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person