Google Analytics/Google Tag Manager

Job Description

We are seeking a highly skilled and detail-oriented Digital Analytics expert to join our team. The ideal candidate will serve as a subject matter expert for web analytics and SEO, have experience in a client facing role translating business needs for reporting into actionable technical requirements for development and implementation. They will have experience working with ecommerce and consumer data for analysis, and expertise in configuring tags, triggers, custom dimensions, and variables for platforms such as LinkedIn, Facebook Ads, Google Ads, GA4, and other marketing technologies. Required Qualifications & Responsibilities: 4+ years of hands on experience and proficiency in Google Analytics (GA4), Google Tag Manager, Looker (Data Studio), & Google Ads 4+ years of hand on search engine optimization including familiarity with topics such as Core Web Vitals, Structured data, Sitemap performance, and backlinking strategies. 2-4 years of experience with Google Search Console 2-4 years of experience analyzing marketing and eCommerce data (campaign results, conversion rates, traffic etc.) to optimize marketing strategies. 2-4 years of experience creating KPI metrics and analytics reports on web and campaign performance that include suggestions for optimizations. Hands-on experience auditing, testing, and debugging GTM and GA4 implementations identify and resolve any issues with event tracking. Strong understanding of the tech and digital landscape, with a focus on modern data and analytics tools. Knowledge of dataLayer configuration, HTTP requests/responses, DOM elements, and Regular Expressions. Experience with Google Consent Mode, Cookie Consent Management Tools such as OneTrust, and privacy regulations (GDPR, CCPA). Implement and maintain Custom Events, Audiences and/or Segments for Growth Marketing purposes Build and document robust event schemas for consistent data tracking across platforms. Preferred Qualifications: Certifications in Google Analytics and Google Tag Manager. Proficiency in JavaScript, HTML, and CSS for creating custom GTM tags. Prior experience in server-side tag management Strong familiarity with front-end programming, and web development processes and flows SEO, SEM, and Paid Ads Campaign management Show more Show less