Google Ads Specialist

Job Description: Google Ads Specialist

Position: Google Ads Specialist
Experience: 2+ Years
Location: Mohali
Employment Type: Full-Time

Job Summary: We are looking for a motivated and detail-oriented Google Ads Specialist with 2+ years of experience to join our digital marketing team. The ideal candidate will have a foundational understanding of pay-per-click advertising and will assist in managing and optimizing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.

Key Responsibilities:

• Assist in the creation, management, and optimization of PPC campaigns across various platforms.
• Conduct keyword research and analysis to identify effective keywords for campaigns.
• Monitor and analyze campaign performance, making recommendations for improvements.
• Help in the creation of ad copy and landing pages to enhance campaign effectiveness.
• Manage daily budget allocations, bid strategies, and overall PPC campaign health.
• Collaborate with the digital marketing team to ensure PPC campaigns align with broader marketing goals.
• Keep up-to-date with the latest trends and best practices in PPC and digital marketing.
• Prepare reports on campaign performance, including key metrics like CTR, CPC, and conversion rates.

Qualifications:

• 2+ years of experience in PPC campaign management or a related digital marketing role.
• Basic knowledge of PPC platforms such as Google Ads and Bing Ads.
• Familiarity with analytics tools like Google Analytics is a plus.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Good communication skills, both written and verbal.
• Ability to manage time effectively and handle multiple tasks simultaneously.
• A passion for digital marketing and a willingness to learn and grow in the field.

Preferred Skills:

• Experience with social media advertising platforms such as Facebook Ads and LinkedIn Ads.
• Understanding of SEO principles and how they integrate with PPC.
• Certification in Google Ads or other relevant platforms is a plus.

What We Offer:

• A collaborative and supportive work environment.
• Opportunities for professional development and growth.
• Exposure to a variety of industries and clients.
• Competitive salary and benefits package.

How to Apply: If you are eager to kickstart your career in PPC and meet the above qualifications, please submit your resume and a brief cover letter to HR@offshoremarketers.com. Please include "Google Ads Specialist Application" in the subject line.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Provident Fund

Application Question(s):

• Do you have experience managing Google Ads campaigns?
• How many years of experience do you have in Google Ads?
• Have you managed a Google Ads budget of more than ₹50,000/month?
• How many campaigns have you handled simultaneously in the past?
• Do you have experience with Google Ads conversion tracking setup?
• Have you used Google Tag Manager for tracking purposes?
• What is the maximum ROAS (Return on Ad Spend) you’ve achieved?
• Have you ever optimized campaigns to lower CPC and increase CTR?
• Do you have experience with A/B ad testing?
• How many keywords do you typically manage in a campaign?

Education:

• Bachelor's (Required)

Experience:

• Google Ads: 1 year (Preferred)

Location:

• Mohali, Punjab (Required)

Shift availability:

• Day Shift (Preferred)
• Night Shift (Preferred)

Work Location: In person