Google Ads Specialist

Google Ads Specialist

Kolkata (On-site)

Negotiable

Minimum 2 Years

Digital Marketing

About The Role:

Google Ads Specialist

Key Responsibilities:

• Set up, manage, and optimize PPC campaigns (Search, Display, YouTube).
• Monitor and manage campaign budgets for maximum efficiency.
• Perform regular keyword bid adjustments and negative keyword optimization.
• Monitor ad copy performance, implement updates, and run A/B testing.
• Optimize Quality Score, including landing page improvements.
• Manage and optimize location-based targeting.
• Set up and test conversion tracking for:
• Phone calls (30+ seconds talk time)
• Form submissions (not button clicks)
• Collect, analyze, and present accurate conversion data.

Preferred Skills & Experience:

• Proven experience in managing Google Ads campaigns with measurable ROI.
• Strong knowledge of PPC strategies, bid management, and Quality Score optimization.
• Hands-on experience with Google Ads Manager, Tag Manager, and Analytics.
• Strong analytical skills with the ability to generate actionable insights.

Qualifications:

• Minimum 2+ years of experience in Google Ads campaign management.
• Strong understanding of PPC metrics (CTR, CPC, CPA, ROAS, Quality Score, etc.).
• Excellent communication and reporting skills.