Google Ads Specialist

As a Campaign Manager, your role involves managing and optimizing Google Ads campaigns across various channels such as Search, Display, YouTube, Shopping, and Performance Max. You will conduct keyword research and audience targeting to enhance ad performance. Additionally, you will be responsible for optimizing ad copy, landing pages, and bidding strategies to maximize ROI. Your key responsibilities include: - Creating, managing, and optimizing Google Ads campaigns - Conducting keyword research and audience targeting - Optimizing ad copy, landing pages, and bidding strategies - Managing ad spend efficiently within budget constraints - Implementing bidding strategies to enhance performance - Tracking, measuring, and reporting on key performance metrics - Using Google Analytics, Google Tag Manager, and conversion tracking for analysis - Providing insights and recommendations based on campaign performance data - Testing different ad creatives, headlines, landing pages, and audience segments - Optimizing campaign elements based on data-driven insights - Monitoring competitors" PPC strategies and identifying improvement opportunities - Staying updated on Google Ads updates, trends, and best practices - Collaborating with the marketing team to align PPC efforts with digital marketing strategy - Coordinating with designers, copywriters, and developers to enhance ad creatives and landing pages As a full-time employee, you will be required to work in person at the specified location.,