Google Ads Specialist

Job Title: Google Ads Expert

Company: Lead Height (www.leadheight.com)

Location: Kolkata, India

Employment Type: Full-time

Salary: ₹11,000 - ₹18,000 per month (depending on experience and skills)

About Lead Height:

Lead Height is a forward-thinking digital marketing agency dedicated to delivering exceptional results for our clients. We are looking for a skilled and data-driven Google Ads Expert to join our growing team in Kolkata and manage and optimize our clients' paid advertising campaigns.

Job Description:

We are seeking a highly motivated and results-oriented Google Ads Expert to manage and optimize pay-per-click (PPC) campaigns across various platforms. The ideal candidate will have a strong understanding of search engine marketing (SEM) and a proven track record of driving conversions and achieving ROI goals.

Responsibilities:

Develop, implement, and manage PPC campaigns across Google Ads, and other relevant platforms.

Conduct in-depth keyword research and analysis to identify targeting opportunities.

Write compelling and effective ad copy.

Optimize campaigns for maximum performance, including bid management, keyword optimization, and ad copy testing.

Monitor and analyze campaign performance using tools like Google Analytics and Google Ads.

Generate regular reports on campaign performance and provide actionable insights.

Stay up-to-date with the latest PPC trends, tools, and best practices.

Manage budgets effectively and ensure campaigns are within budget.

Conduct A/B testing on ad copy, landing pages, and targeting.

Collaborate with the SEO and social media teams to ensure integrated marketing strategies.

Manage and optimize shopping campaigns (if applicable).

Implement and manage remarketing campaigns.

Requirements:

Proven experience in managing and optimizing PPC campaigns (minimum 1-2 years preferred).

Strong understanding of Google Ads platform and its functionalities.

Proficiency in using Google Analytics and other relevant analytics tools.

Excellent analytical and problem-solving skills with a data-driven approach.

Strong understanding of keyword research, campaign structure, and bidding strategies.

Ability to write effective and engaging ad copy.

Excellent attention to detail and organizational skills.

Ability to work independently and as part of a team.

Strong written and verbal communication skills.

Google Ads certification is a plus.

Familiarity with other PPC platforms (e.g., Microsoft Advertising, social media advertising) is a plus.

Bachelor's degree in Marketing, Business, or a related field (preferred).

Benefits:

Competitive salary (₹11,000 - ₹18,000 per month).

Opportunity to work with a dynamic and growing company.

Collaborative and supportive work environment.

Opportunities for professional development and growth.

How to Apply:

Interested candidates are invited to send their resume and cover letter to hr.leadheight@gmail.com. Please mention "Google Ads Expert" in the subject line.

Job Types: Full-time, Permanent, Fresher, Internship

Pay: ₹11,000.00 - ₹18,000.00 per month

Work Location: In person