Google Ads Specialist

As a Google Ads Campaign Manager for IT services, your primary responsibility will be to strategize, create, and manage effective campaigns focused on lead generation. This includes conducting detailed keyword research and competitor analysis, creating compelling ad copies, landing pages, and conversion funnels, and tracking campaign metrics to improve ROI and reduce CPC. You will also manage remarketing, display campaigns, and other Google Ads features, collaborating with sales and business development teams to align campaigns with service offerings. Continuous A/B testing of ad creatives, landing pages, and targeting will be crucial to improving conversion rates. It is essential to stay updated with Google Ads policies, trends, and algorithm changes to ensure best practices are followed. Qualifications Required: - 5 to 6 years of hands-on experience in managing Google AdWords campaigns specifically for IT services and project-based lead generation. - Proven track record of generating qualified leads in areas like web and software development, CRM, and HRMS projects. - Strong knowledge of Google Ads tools, analytics platforms (Google Analytics, Tag Manager), and keyword planning tools. - Experience with performance-based advertising strategies and funnel optimization. - Good understanding of technical offerings to effectively target and communicate with potential clients. - Excellent communication skills and analytical mindset. (Note: No additional details about the company were provided in the job description.) As a Google Ads Campaign Manager for IT services, your primary responsibility will be to strategize, create, and manage effective campaigns focused on lead generation. This includes conducting detailed keyword research and competitor analysis, creating compelling ad copies, landing pages, and conversion funnels, and tracking campaign metrics to improve ROI and reduce CPC. You will also manage remarketing, display campaigns, and other Google Ads features, collaborating with sales and business development teams to align campaigns with service offerings. Continuous A/B testing of ad creatives, landing pages, and targeting will be crucial to improving conversion rates. It is essential to stay updated with Google Ads policies, trends, and algorithm changes to ensure best practices are followed. Qualifications Required: - 5 to 6 years of hands-on experience in managing Google AdWords campaigns specifically for IT services and project-based lead generation. - Proven track record of generating qualified leads in areas like web and software development, CRM, and HRMS projects. - Strong knowledge of Google Ads tools, analytics platforms (Google Analytics, Tag Manager), and keyword planning tools. - Experience with performance-based advertising strategies and funnel optimization. - Good understanding of technical offerings to effectively target and communicate with potential clients. - Excellent communication skills and analytical mindset. (Note: No additional details about the company were provided in the job description.)