Google Ads Specialist

Job Title:

Location:

Experience Required

Role Overview:

Preferred candidate:

Responsibilities

• Campaign Strategy & Execution
• Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube Ads.
• Define campaign goals, targeting strategy, and keyword bidding frameworks.
• Ensure campaigns are aligned with brand goals, budgets, and timelines.
• Conversion Optimization & Tracking
• Set up and manage conversion tracking via Google Tag Manager and GA4.
• Continuously optimize campaigns to improve CTR, CVR, ROAS, and reduce CPA.
• Collaborate with designers and content teams for optimized ad creatives and landing pages.
• Performance Monitoring & Reporting
• Track campaign performance daily, analyze trends, and provide actionable insights.
• Prepare weekly/monthly performance reports using Google Ads Dashboard, Data Studio, and GA4.
• Conduct regular audits to identify optimization opportunities and eliminate underperforming segments.
• A/B Testing & Experimentation
• Run A/B tests on ad copies, creatives, audience targeting, landing pages, and bidding strategies.
• Implement learnings to enhance ad effectiveness and lead quality.
• Budget & ROI Management
• Efficiently allocate and manage ad spend across campaigns for maximum returns.
• Recommend budget shifts based on real-time performance.
• Market & Competitor Research
• Stay updated with industry trends, Google Ads product updates, and competitor strategies.
• Share market insights to influence campaign strategy and experimentation.

Technical Competency:

• Between 5 - 12 years of hands-on experience managing Google Ads across Search, Display, Performance Max, and YouTube Ads.
• Proven success in delivering high-ROI campaigns for lead generation and ecommerce.
• Proficient in using Google Ads, GA4, Google Tag Manager, Data Studio, and Keyword Planner.
• Strong analytical and problem-solving skills with command over campaign data.
• Experience with A/B testing frameworks and campaign experiments.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Google Ads Certification (preferred but not mandatory).

Skillset & Software Expertise (Mandatory):

• Google Ads, Google Analytics, Performance Max Campaign, GTM.
• Optional Tool knowledge: Looker Studio, Taboola, Outbrain.