Google Ads Specialist

Key Responsibilities

• Develop, implement, and manage performance marketing campaigns across Google Ads and Meta Ads platforms.
• Conduct thorough keyword research, audience targeting, and competitive analysis to inform campaign strategies.
• Monitor and analyze campaign performance data to identify trends, insights, and opportunities for optimization.
• Perform A/B testing to improve ad copy, creatives, and landing pages.
• Collaborate with the creative team to develop compelling ad visuals and copy.
• Stay updated with the latest trends and best practices in digital marketing and performance advertising.
• Provide regular reports and performance updates to clients and internal stakeholders.
• Manage budgets, bid strategies, and overall campaign spend to ensure maximum efficiency and ROI.
• Continuously optimize campaigns to improve key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS.
  

Qualifications

• Minimum of 2+ years of experience in performance marketing, specifically in managing Google Ads and Meta Ads campaigns.
• Proven track record of successfully optimizing campaigns to achieve high performance metrics.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in using Google Analytics, Google Ads Manager, Facebook Ads Manager, and other relevant tools.
• Excellent understanding of digital marketing principles, including PPC, SEO, and SEM.
• Strong communication skills and the ability to present complex information clearly and concisely.
• Ability to work collaboratively in a fast-paced and dynamic environment.
• Google Ads and Meta Blueprint certifications are a plus.