At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. In brand management at PwC, you will focus on developing and implementing strategies to enhance and protect the company's brand image. You will manage brand campaigns, conduct market research, and confirm consistency across all channels.Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn’t clear, you ask questions, and you use these moments as opportunities to grow.
Skills
Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
- Respond effectively to the diverse perspectives, needs, and feelings of others.
- Use a broad range of tools, methodologies and techniques to generate new ideas and solve problems.
- Use critical thinking to break down complex concepts.
- Understand the broader objectives of your project or role and how your work fits into the overall strategy.
- Develop a deeper understanding of the business context and how it is changing.
- Use reflection to develop self awareness, enhance strengths and address development areas.
- Interpret data to inform insights and recommendations.
- Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.
As a Senior Associate in Brand Protection at PwC, you'll safeguard PwC's reputation and ensure brand quality and consistency. Responsibilities include ensuring compliance with brand standards; assisting internal teams with brand governance; collaborating globally in a fast-paced environment; building strong stakeholder relationships; monitoring brand usage and creating reports; analyzing data for insights; sharing best practices; managing brand tools and requests, focusing on client service and efficiency.
Knowledge and SkillsWorking well both individually and as part of highly collaborative teams, including virtual teams;
- Possessing experience with large corporate brands and a foundational understanding of brand management and strategy, with the ability to understand and apply brand standards, codes, and rules to varying situations;
- Initiating and leading open conversations comfortably with team members and other groups across the network at varying seniority levels to build trust and establish effective working relationships;
- Focusing on client service excellence, ensuring stakeholders’ needs and expectations are met;
- Prioritizing tasks and managing multiple projects in a fast-paced environment with high volumes of requests;
- Utilizing work management and brand tools to effectively create, update, and manage forms and processes, ensuring accurate data capture and documentation;
- Employing diplomacy and negotiation skills for managing brand compliance discussions;
- Demonstrating sound judgment in determining when to escalate specific issues or matters as necessary;
- Exhibiting excellent verbal and written communication skills for addressing brand-related queries;
- Creating and delivering informative reports and presentations to stakeholders to drive future decision making;
- Demonstrating proficiency in data analysis, presentations, and project management, along with related software tools (e.g., Excel, PowerPoint, familiarity with PowerBI and Workfront or other work management tools is a plus).
